Shovon at 07:51, 25 April 2026

2026-04-25T07:51:27Z

← Older revision		Revision as of 07:51, 25 April 2026
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	* [https://samallcock.co.uk Official website]		* [https://samallcock.co.uk Official website]
	* [https://x.com/samallcock_ X Profile]		* [https://x.com/samallcock_ X Profile]
	* [https://www.~~linkedin~~.com/in/~~samallcock LinkedIn Profile~~]		* [https://www.instagram.com/sam_allcock/ Instagram profile]

	[[Category:British entrepreneurs]]		[[Category:British entrepreneurs]]

Shovon at 07:49, 25 April 2026

2026-04-25T07:49:57Z

← Older revision		Revision as of 07:49, 25 April 2026
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	{{Infobox person		{{Infobox person
	\| name = Sam Allcock		\| name = Sam Allcock
			\| image = File:Sam Allcock.jpeg
	\| occupation = Entrepreneur, Digital PR Strategist, Author		\| occupation = Entrepreneur, Digital PR Strategist, Author
	\| nationality = British		\| nationality = British
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	* [https://www.linkedin.com/in/samallcock LinkedIn profile]		* [https://www.linkedin.com/in/samallcock LinkedIn profile]
	* [https://samallcock.co.uk Official website]		* [https://samallcock.co.uk Official website]
			* [https://x.com/samallcock_ X Profile]
			* [https://www.linkedin.com/in/samallcock LinkedIn Profile]

	[[Category:British entrepreneurs]]		[[Category:British entrepreneurs]]

Shovon at 07:47, 25 April 2026

2026-04-25T07:47:59Z

← Older revision		Revision as of 07:47, 25 April 2026
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	\| nationality = British		\| nationality = British
	\| known_for = Founding Custard and PR Fire; digital PR and reputation management		\| known_for = Founding Custard and PR Fire; digital PR and reputation management
	\| website = {{URL\|samallcock.~~co.uk~~}}		\| website = {{URL\|https://samallcock.com}}
	}}		}}

Shovon: Created page with "{{Infobox person | name = Sam Allcock | occupation = Entrepreneur, Digital PR Strategist, Author | nationality = British | known_for = Founding Custard and PR Fire; digital PR and reputation management | website = {{URL|samallcock.co.uk}} }} '''Sam Allcock''' is a British entrepreneur, digital PR strategist, and author with over two decades of experience in the UK digital marketing industry. He is best known as the founde..."

2026-04-25T07:45:55Z

Created page with "{{Infobox person | name = Sam Allcock | occupation = Entrepreneur, Digital PR Strategist, Author | nationality = British | known_for = Founding Custard and PR Fire; digital PR and reputation management | website = {{URL|samallcock.co.uk}} }} '''Sam Allcock''' is a British entrepreneur, digital PR strategist, and author with over two decades of experience in the UK digital marketing industry. He is best known as the founde..."

New page

{{Infobox person
| name = Sam Allcock
| occupation = Entrepreneur, Digital PR Strategist, Author
| nationality = British
| known_for = Founding Custard and PR Fire; digital PR and reputation management
| website = {{URL|samallcock.co.uk}}
}}

'''Sam Allcock''' is a British entrepreneur, digital PR strategist, and author with over two decades of experience in the UK digital marketing industry. He is best known as the founder of two independently built and successfully exited digital agencies — '''Custard''' (sold 2018) and '''PR Fire''' (sold 2024) — and as a prolific contributor to industry publications on digital PR, SEO, and online reputation management.

==Early Career and Background==
Allcock began his career in digital marketing in the early 2000s, establishing himself as an SEO and digital PR specialist in the UK market. Based in Stockport, England, he built his expertise across competitive verticals including gaming, insurance, finance, sports, and travel before launching his first agency venture.

==Ventures==

===Custard===
In 2007, Allcock founded '''Custard''', an SEO agency based in the United Kingdom. The agency grew from a sole-trader consultancy into a 50-person firm with a seven-figure annual turnover within its first two years, serving national and international clients. Custard was successfully sold in 2018.

===PR Fire===
In 2008, Allcock founded '''PR Fire''', a digital PR agency and press release distribution platform. Over its operational history, the agency secured media coverage for more than 10,000 businesses in outlets including the ''BBC'', ''Daily Mail'', and ''New York Times''. Allcock divested the business in 2024.

==Professional Activities==
Following the exit of PR Fire, Allcock has continued to work across several areas of the digital industry:

* '''Digital PR and reputation management''' — advising businesses and individuals on building authority through sustained tier-1 media coverage
* '''Digital asset investment''' — acquiring and developing domain names, social media profiles, and content websites
* '''Agency and asset sales advisory''' — supporting digital agencies and domain holders in preparing for and executing sales and financing transactions
* '''Digital strategy consulting''' — working with businesses on commercially focused digital strategy

==Media and Publishing==
Allcock has secured editorial coverage and author profiles in over 1,000 tier-1 publications. He is a regular columnist and contributor across platforms including ''HuffPost'', ''HubSpot Blog'', ''The London Economic'', and ''Business Manchester'', among others. Additional coverage has appeared in ''The Telegraph'', ''Metro'', ''BuzzFeed'', and ''Prolific North''.

In 2025, Allcock published his debut book, '''''How to Sell Digital Assets''''', a practical guide for entrepreneurs, investors, and digital professionals on buying, building, and realising value from online assets including domain names and agencies.

==Notable Clients==
Throughout his career, Allcock's agencies have worked with a range of recognised brands, including Red Bull, Nokia, Liverpool FC, Arsenal FC, and Ladbrokes.

==External Links==
* [https://www.linkedin.com/in/samallcock LinkedIn profile]
* [https://samallcock.co.uk Official website]

[[Category:British entrepreneurs]]
[[Category:Digital marketing professionals]]
[[Category:People from Stockport]]
[[Category:Living people]]
[[Category:SEO professionals]]
[[Category:Public relations professionals]]

Sam Allcock - Revision history

Shovon at 07:51, 25 April 2026

Shovon at 07:49, 25 April 2026

Shovon at 07:47, 25 April 2026