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'''Steve Wiideman''' (born July 3, 1976) is an American consultant, author, and educator known for his expertise in search engine optimization (SEO) and digital marketing. He is the co-author of the textbook SEO: Strategy & Skills and the founder of Wiideman Consulting Group, a digital marketing agency based in California.
{| class="infobox" style="float:right; margin:0 0 15px 15px; width:280px; background:#ffffff; border:1px solid #dcdcdc; border-radius:6px; padding:0;"
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! colspan="2" style="background:#f7f7f7; border-bottom:1px solid #dcdcdc; padding:10px; font-size:120%; font-weight:bold; text-align:center;" | Steve Wiideman
|-
| colspan="2" style="text-align:center; padding:10px;" | [[File:Steve-wiideman-2025.png|200px]]
|-
| '''Full Name''' || Steven John Wiideman
|-
| '''Born''' || July 3, 1976<br>Newport Beach, California, U.S.
|-
| '''Nationality''' || American
|-
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
|-
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
|-
| '''Years Active''' || 1998–present
|-
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
| '''Education''' || B.S. Information Technology<br>Westwood College of Technology
|-
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
|-
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
| '''LinkedIn''' || [https://www.linkedin.com/in/seoexpert LinkedIn Profile]
|}


He has served as an adjunct professor at California State University, Fullerton, and the University of California, San Diego, where he teaches search engine marketing and optimization.
__TOC__


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'''Steven John Wiideman''' (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.


====== Early Life and Education ======
His expertise has been cited by major business and technology publications, including '''CNBC'''<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> and '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and he has contributed to industry research through multiple features in '''Search Engine Journal'''.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>
Steve Wiideman was born in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton, attending Western High School in Anaheim, where he was classmates with golfer Tiger Woods.


After high school, Wiideman served in the United States Army Infantry from 1994 to 1997, earning the Army Achievement Medal for his service.
== Early life and education ==
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.


He later earned his Bachelor of Science degree from Westwood College of Technology.
From 1994 to 1997, he served in the United States Army Infantry, earning the '''Army Achievement Medal''' for his service.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later received a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.


---
== Academic roles ==
Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:


====== Academic Roles ======
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM 
Wiideman has taught courses on SEO and digital marketing as an adjunct professor at both California State University, Fullerton, and the University of California, San Diego. His work in academia focuses on helping students and professionals develop digital marketing strategies for modern search engines.
* '''University of California, San Diego''' – SEO Tools & Analytics.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> 
* '''Fullerton College''' – Digital Marketing Program.<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>


UC San Diego – Instructor Profile
He also contributes to '''BrightLocal Academy''', where he teaches franchise SEO methodologies and multi-location optimization frameworks.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>


CSU Fullerton – Digital Marketing Program
== Career ==
Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into '''Wiideman Consulting Group''' in 2015.


---
The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.<ref>https://www.agencyspotter.com/wiideman</ref>


====== Career ======
Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
Wiideman began his career in IT and online marketing with companies such as IBM Global Services and Disney Parks and Resorts Online.


In 2005, he started a freelance SEO consultancy that later became Wiideman Consulting Group, incorporated in 2015. His agency has worked with major brands in various industries including Skechers, IHOP, Public Storage, Disney, Applebee’s, Linksys, Jollibee, and Honda.
== Publications ==
* ''SEO: Strategy & Skills'' (2021), co-author.
* ''Scaling Search Engine Visibility for Franchises'' — Journal of Digital & Social Media Marketing (2021).


In 2018, he was recognized as the Industry MVP at Conductor’s Searchies Awards, as featured in VoyageLA Magazine.
Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>


VoyageLA – Inspiring Conversations with Steve Wiideman
== Speaking engagements ==
Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref><ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref><ref>https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693</ref>


A 2023 Entrepreneur Asia Pacific article listed him among “10 CEOs to Watch Out For in 2023.”
== Awards and recognition ==
* Army Achievement Medal (1996). 
* Congressional Recognition Award (2004). 
* CCA G.R.E.A.T. Award (2006). 
* NatLo Top 30 in Marketing (2014). 
* FORTUNE GameChangers (2016). 
* Conductor Searchies Industry MVP (2018). 
* Web Excellence Award (2021).


Entrepreneur Asia Pacific – 10 CEOs to Watch Out For in 2023
== Personal life ==
Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.


---
He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


====== Publications ======
In 2021, Wiideman co-authored SEO: Strategy & Skills with Professor Scott Cowley of Western Michigan University. The book is widely used in digital marketing programs across the U.S.


That same year, he published Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands in the Journal of Digital & Social Media Marketing.
== References ==
<references>
</references>


He has also written and been featured in several leading publications, including Entrepreneur, Search Engine Journal, Vice, and CNBC:
== External links ==
 
* [https://www.stevewiideman.com Official website] 
Entrepreneur: “Your Site + SEO = High Search Rankings”
* [https://profiles.ucsd.edu/steven.wiideman UCSD academic profile] 
 
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal interview] 
CNBC: “Has Google Lost Control of Its Anti-Spam Algorithm?”
* [https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/ Search Engine Journal – interview] 
 
* [https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182 Entrepreneur – feature]
Search Engine Journal Interview
* [https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html CNBC – quote/feature]
 
Vice Magazine – “Meet A1 MoufPiece, the Search-Optimized Rapper”
 
---
 
====== Public Speaking and Media ======
Wiideman has appeared as a guest speaker and podcast contributor at various marketing events and digital strategy platforms, including:
 
Rockstar CMO Podcast
 
BrightLocal SEO Podcast
 
CXOTalk Interview
 
He is recognized in the marketing industry for mentoring upcoming professionals and advocating for ethical SEO practices.
 
---
 
====== Awards and Recognition ======
G.R.E.A.T. Award (2006) – Career College Association’s Graduate Recognition for Excellence, Achievement, and Talent
 
Army Achievement Medal – U.S. Army (1997)
 
Featured in Search Engine Journal, Entrepreneur, and VoyageLA for contributions to search strategy and leadership in digital marketing.
 
---
 
====== Personal Life ======
'''Wiideman is based in California,''' where he continues to mentor marketing professionals and contribute to SEO research and education.
 
He is active on social media and regularly shares insights on marketing, leadership, and the evolution of search engines.
 
===== External Links =====
[https://www.wiideman.com/ Official Website]
 
[https://www.linkedin.com/in/seoexpert LinkedIn Profile]

Latest revision as of 03:37, 26 November 2025

Steve Wiideman
Full Name Steven John Wiideman
Born July 3, 1976
Newport Beach, California, U.S.
Nationality American
Occupation Franchise & Multi-Location SEO Consultant, Author, Educator
Known For Franchise SEO Strategy; SEO: Strategy & Skills
Years Active 1998–present
Company Wiideman Consulting Group (Founder & CEO)
Education B.S. Information Technology
Westwood College of Technology
Academic Roles Adjunct Professor, CSU Fullerton & UC San Diego
Military Service U.S. Army Infantry (1994–1997)
Army Achievement Medal
Notable Clients Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
Awards Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
Website stevewiideman.com
LinkedIn LinkedIn Profile

Steven John Wiideman (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.

His expertise has been cited by major business and technology publications, including CNBC[2] and Entrepreneur,[3] and he has contributed to industry research through multiple features in Search Engine Journal.[4][5][6]

Early life and education

Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.

From 1994 to 1997, he served in the United States Army Infantry, earning the Army Achievement Medal for his service.[7] He later received a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic roles

Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:

  • California State University, Fullerton – Site Optimization & Strategic SEM
  • University of California, San Diego – SEO Tools & Analytics.[8]
  • Fullerton College – Digital Marketing Program.[9]

He also contributes to BrightLocal Academy, where he teaches franchise SEO methodologies and multi-location optimization frameworks.[10]

Career

Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into Wiideman Consulting Group in 2015.

The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.[11]

Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.[12]

Publications

  • SEO: Strategy & Skills (2021), co-author.
  • Scaling Search Engine Visibility for Franchises — Journal of Digital & Social Media Marketing (2021).

Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.[13][14]

Speaking engagements

Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.[15][16][17]

Awards and recognition

  • Army Achievement Medal (1996).
  • Congressional Recognition Award (2004).
  • CCA G.R.E.A.T. Award (2006).
  • NatLo Top 30 in Marketing (2014).
  • FORTUNE GameChangers (2016).
  • Conductor Searchies Industry MVP (2018).
  • Web Excellence Award (2021).

Personal life

Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.

He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


References

  1. ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
  2. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  3. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  4. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  5. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  6. ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
  7. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  8. ↑ https://profiles.ucsd.edu/steven.wiideman
  9. ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
  10. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  11. ↑ https://www.agencyspotter.com/wiideman
  12. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  13. ↑ https://www.wordtracker.com/authors/steve-wiideman
  14. ↑ https://quickmail.com/authors/steve-wiideman
  15. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  16. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  17. ↑ https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693

External links

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