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{{Infobox person
{| class="infobox" style="float:right; margin:0 0 15px 15px; width:280px; background:#ffffff; border:1px solid #dcdcdc; border-radius:6px; padding:0;"
| name          = Steve Wiideman
|-
| image        =
! colspan="2" style="background:#f7f7f7; border-bottom:1px solid #dcdcdc; padding:10px; font-size:120%; font-weight:bold; text-align:center;" | Steve Wiideman
| image_size    = 250
|-
| caption      =
| colspan="2" style="text-align:center; padding:10px;" | [[File:Steve-wiideman-2025.png|200px]]
| birth_name    = Steven John Wiideman
|-
| birth_date    = July 3, 1976
| '''Full Name''' || Steven John Wiideman
| birth_place  = Newport Beach, California, U.S.
|-
| nationality  = American
| '''Born''' || July 3, 1976<br>Newport Beach, California, U.S.
| occupation    = Franchise & Multi-Location SEO Consultant, Author, Educator
|-
| years_active  = 1998–present
| '''Nationality''' || American
| employer      = Wiideman Consulting Group (Founder & CEO)
|-
| known_for    = Franchise SEO Strategies; ''SEO: Strategy & Skills''
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
| education    = B.S., Information Technology, Westwood College of Technology
|-
| website      = https://www.stevewiideman.com
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
}}
|-
| '''Years Active''' || 1998–present
|-
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
| '''Education''' || B.S. Information Technology<br>Westwood College of Technology
|-
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
|-
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
| '''LinkedIn''' || [https://www.linkedin.com/in/seoexpert LinkedIn Profile]
|}


'''Steven John Wiideman''' (born July 3, 1976), known professionally as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is known for developing scalable search frameworks for enterprise brands and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO, Google Business Profile optimization, and multi-location data management.<ref>https://upcity.com/profiles/wiideman-consulting-group</ref>
__TOC__


He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches courses in SEO strategy, analytics, and digital marketing.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> His insights have appeared in major industry publications including '''Search Engine Journal''', '''Entrepreneur''', and '''CNBC'''.<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref><ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref>
'''Steven John Wiideman''' (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.


== Early Life and Education ==
His expertise has been cited by major business and technology publications, including '''CNBC'''<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> and '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and he has contributed to industry research through multiple features in '''Search Engine Journal'''.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.


From 1994 to 1997, Wiideman served in the United States Army Infantry, receiving the '''Army Achievement Medal'''.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
== Early life and education ==
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.


== Academic Roles ==
From 1994 to 1997, he served in the United States Army Infantry, earning the '''Army Achievement Medal''' for his service.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later received a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
Wiideman has taught digital marketing, SEO tools, analytics, and search strategy at:


* '''California State University, Fullerton''' – Site Optimization & SEM 
== Academic roles ==
* '''University of California, San Diego''' – SEO Tools & Analytics 
Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:
* '''Fullerton College''' – Digital Marketing Program<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>


He is also a contributing instructor at '''BrightLocal Academy''', authoring franchise SEO curriculum.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM 
* '''University of California, San Diego''' – SEO Tools & Analytics.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> 
* '''Fullerton College''' – Digital Marketing Program.<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>
 
He also contributes to '''BrightLocal Academy''', where he teaches franchise SEO methodologies and multi-location optimization frameworks.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>


== Career ==
== Career ==
Wiideman began his career with IBM Global Services and Disney Parks & Resorts Online. In 2005, he launched a freelance SEO consultancy that expanded into '''Wiideman Consulting Group''' in 2015.
Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into '''Wiideman Consulting Group''' in 2015.


His agency has supported SEO programs for major brands including:
The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.<ref>https://www.agencyspotter.com/wiideman</ref>


* Applebee’s 
Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
* IHOP 
* Disney 
* Public Storage 
* Honda 
* Jollibee 
* Meineke 
* Skechers<ref>https://www.agencyspotter.com/wiideman</ref>


Wiideman is frequently interviewed as an SEO strategist and is noted for his work in enterprise local search, Google Business Profile optimization, and AI-driven SEO methodologies.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
== Publications ==
 
* ''SEO: Strategy & Skills'' (2021), co-author.
His SEO commentary has been featured in '''CNBC''',<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and across multiple '''Search Engine Journal''' publications.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>
* ''Scaling Search Engine Visibility for Franchises'' — Journal of Digital & Social Media Marketing (2021).


== Publications ==
Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>
* ''SEO: Strategy & Skills'' (2021) – Co-author 
* ''Scaling Search Engine Visibility for Franchises'' (Journal of Digital & Social Media Marketing, 2021)


Additional publications and author credits appear in platforms such as WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>
== Speaking engagements ==
Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref><ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref><ref>https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693</ref>


== Speaking Engagements ==
== Awards and recognition ==
Wiideman regularly speaks at major international conferences and workshops, including:
* Army Achievement Medal (1996). 
* Congressional Recognition Award (2004). 
* CCA G.R.E.A.T. Award (2006). 
* NatLo Top 30 in Marketing (2014). 
* FORTUNE GameChangers (2016). 
* Conductor Searchies Industry MVP (2018). 
* Web Excellence Award (2021).


* Pubcon (2016–2025) 
== Personal life ==
* DigiMarCon 
Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.
* ProfCon 
* DMO Advanced Napa 
* RD Summit Brazil 
* Innovate Marketing Summit 
* Amaze Conference (2025)


He has also appeared on numerous industry podcasts and SEO panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


== Awards & Recognition ==
* Army Achievement Medal (1996) 
* Congressional Recognition Award (2004) 
* CCA G.R.E.A.T. Award (2006) 
* NatLo Top 30 in Marketing (2014) 
* FORTUNE GameChangers (2016) 
* Conductor Searchies Industry MVP (2018) 
* Web Excellence Award (2021)


== Personal Life ==
== References ==
Wiideman resides in '''La Mirada, California'''. He mentors digital marketing professionals and contributes to SEO ethics research. He also supports nonprofits including Safe Passage and Valley Children’s Healthcare.
<references>
</references>


== External Links ==
== External links ==
* [https://www.stevewiideman.com Official Website]   
* [https://www.stevewiideman.com Official website]   
* [https://www.linkedin.com/in/stevewiideman LinkedIn]   
* [https://profiles.ucsd.edu/steven.wiideman UCSD academic profile]   
* [https://x.com/wiideman Twitter]   
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal interview]   
* [https://www.youtube.com/@Wiideman YouTube]   
* [https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/ Search Engine Journal – interview]   
* [https://profiles.ucsd.edu/steven.wiideman UCSD Faculty Profile]   
* [https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182 Entrepreneur – feature]   
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal Podcast]
* [https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html CNBC – quote/feature]

Latest revision as of 03:37, 26 November 2025

Steve Wiideman
Full Name Steven John Wiideman
Born July 3, 1976
Newport Beach, California, U.S.
Nationality American
Occupation Franchise & Multi-Location SEO Consultant, Author, Educator
Known For Franchise SEO Strategy; SEO: Strategy & Skills
Years Active 1998–present
Company Wiideman Consulting Group (Founder & CEO)
Education B.S. Information Technology
Westwood College of Technology
Academic Roles Adjunct Professor, CSU Fullerton & UC San Diego
Military Service U.S. Army Infantry (1994–1997)
Army Achievement Medal
Notable Clients Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
Awards Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
Website stevewiideman.com
LinkedIn LinkedIn Profile

Steven John Wiideman (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.

His expertise has been cited by major business and technology publications, including CNBC[2] and Entrepreneur,[3] and he has contributed to industry research through multiple features in Search Engine Journal.[4][5][6]

Early life and education

Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.

From 1994 to 1997, he served in the United States Army Infantry, earning the Army Achievement Medal for his service.[7] He later received a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic roles

Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:

  • California State University, Fullerton – Site Optimization & Strategic SEM
  • University of California, San Diego – SEO Tools & Analytics.[8]
  • Fullerton College – Digital Marketing Program.[9]

He also contributes to BrightLocal Academy, where he teaches franchise SEO methodologies and multi-location optimization frameworks.[10]

Career

Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into Wiideman Consulting Group in 2015.

The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.[11]

Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.[12]

Publications

  • SEO: Strategy & Skills (2021), co-author.
  • Scaling Search Engine Visibility for Franchises — Journal of Digital & Social Media Marketing (2021).

Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.[13][14]

Speaking engagements

Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.[15][16][17]

Awards and recognition

  • Army Achievement Medal (1996).
  • Congressional Recognition Award (2004).
  • CCA G.R.E.A.T. Award (2006).
  • NatLo Top 30 in Marketing (2014).
  • FORTUNE GameChangers (2016).
  • Conductor Searchies Industry MVP (2018).
  • Web Excellence Award (2021).

Personal life

Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.

He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


References

  1. ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
  2. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  3. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  4. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  5. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  6. ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
  7. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  8. ↑ https://profiles.ucsd.edu/steven.wiideman
  9. ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
  10. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  11. ↑ https://www.agencyspotter.com/wiideman
  12. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  13. ↑ https://www.wordtracker.com/authors/steve-wiideman
  14. ↑ https://quickmail.com/authors/steve-wiideman
  15. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  16. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  17. ↑ https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693

External links

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