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<nowiki>'''</nowiki>Steven John Wiideman<nowiki>'''</nowiki> (born July 3, 1976), professionally known as <nowiki>'''</nowiki>Steve Wiideman<nowiki>'''</nowiki>, is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for pioneering scalable local search strategies for enterprise and franchise brands, and is co-author of the academic textbook ''SEO: Strategy & Skills''. Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing firm specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.
{| class="infobox" style="float:right; margin:0 0 15px 15px; width:280px; background:#ffffff; border:1px solid #dcdcdc; border-radius:6px; padding:0;"
|-
! colspan="2" style="background:#f7f7f7; border-bottom:1px solid #dcdcdc; padding:10px; font-size:120%; font-weight:bold; text-align:center;" | Steve Wiideman
|-
| colspan="2" style="text-align:center; padding:10px;" | [[File:Steve-wiideman-2025.png|200px]]
|-
| '''Full Name''' || Steven John Wiideman
|-
| '''Born''' || July 3, 1976<br>Newport Beach, California, U.S.
|-
| '''Nationality''' || American
|-
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
|-
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
|-
| '''Years Active''' || 1998–present
|-
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
| '''Education''' || B.S. Information Technology<br>Westwood College of Technology
|-
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
|-
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
| '''LinkedIn''' || [https://www.linkedin.com/in/seoexpert LinkedIn Profile]
|}


He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO industry publications and is a featured speaker at global marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.
__TOC__
----


== 🧩 Knowledge Graph / Bio Box ==
'''Steven John Wiideman''' (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.
<nowiki>{{Infobox person</nowiki>


| name = Steve Wiideman
His expertise has been cited by major business and technology publications, including '''CNBC'''<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> and '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and he has contributed to industry research through multiple features in '''Search Engine Journal'''.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>


| image = <!-- Add headshot file name here -->
== Early life and education ==
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.


| birth_name = Steven John Wiideman
From 1994 to 1997, he served in the United States Army Infantry, earning the '''Army Achievement Medal''' for his service.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later received a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.


| birth_date = July 3, 1976
== Academic roles ==
Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:


| birth_place = Newport Beach, California, USA
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM 
* '''University of California, San Diego''' – SEO Tools & Analytics.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> 
* '''Fullerton College''' – Digital Marketing Program.<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>


| nationality = American
He also contributes to '''BrightLocal Academy''', where he teaches franchise SEO methodologies and multi-location optimization frameworks.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>
 
| occupation = SEO Consultant, Author, Educator
 
| years_active = 1998–present
 
| known_for = Franchise & Multi-Location SEO; ''SEO: Strategy & Skills''
 
| employer = Wiideman Consulting Group (Founder & CEO)
 
| education = B.S. Information Technology, Westwood College of Technology
 
| awards = Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP
 
<nowiki>|</nowiki> website = <nowiki>https://www.stevewiideman.com</nowiki>
 
<nowiki>|</nowiki> linkedin = <nowiki>https://www.linkedin.com/in/stevewiideman</nowiki>
 
<nowiki>|</nowiki> twitter = <nowiki>https://twitter.com/wiideman</nowiki>
 
<nowiki>}}</nowiki>
----
 
== Early Life and Education ==
Steven John Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.
 
Following high school, he served in the '''United States Army Infantry (1994–1997)''', earning the '''Army Achievement Medal'''.
 
He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
----
 
== Academic Roles ==
Wiideman has served as an adjunct professor at:
 
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM
* '''University of California, San Diego''' – SEO Tools & Analytics
* '''Fullerton College''' (Digital Marketing Program)
 
He also contributes to '''BrightLocal Academy''' as an SEO instructor, specializing in franchise SEO strategy.
----


== Career ==
== Career ==
Wiideman began his professional career in IT and digital marketing with companies including IBM Global Services and Disney Parks & Resorts Online.
Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into '''Wiideman Consulting Group''' in 2015.


In 2005, he launched a freelance SEO consultancy that evolved into '''Wiideman Consulting Group''', officially incorporated in 2015. His agency has provided SEO strategy and guidance to global brands including:
The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.<ref>https://www.agencyspotter.com/wiideman</ref>


* Applebee’s
Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
* IHOP
* Disney
* Public Storage
* Honda
* Jollibee
* Meineke
* Skechers
 
Wiideman is widely recognized for his contribution to '''multi-location and franchise SEO strategy''', Google Business Profile optimization frameworks, and AI-assisted search programs.
----


== Publications ==
== Publications ==
* ''SEO: Strategy & Skills'' (2021), co-author. 
* ''Scaling Search Engine Visibility for Franchises'' — Journal of Digital & Social Media Marketing (2021).


* ''<nowiki>'''</nowiki>SEO: Strategy & Skills<nowiki>'''</nowiki>'' (2021) – Co-author
Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>
* ''Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands'' (Journal of Digital & Social Media Marketing, 2021)
 
He has contributed to and been featured in major media outlets including:
 
* CNN Money
* CNBC
* Entrepreneur
* Search Engine Journal
* VoyageLA
* BrightLocal
 
----
 
== Speaking Engagements ==
Wiideman has presented at leading marketing and technology conferences, including:
 
* '''Pubcon''' (2016–2025)
* DigiMarCon
* ProfCon
* DMO Advanced Napa
* RD Summit Brazil
* Innovate Marketing Summit
* Amaze Conference 2025


He is also a guest on industry podcasts and professional roundtables.
== Speaking engagements ==
----
Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref><ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref><ref>https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693</ref>


== Awards & Recognition ==
== Awards and recognition ==
* Army Achievement Medal (1996). 
* Congressional Recognition Award (2004). 
* CCA G.R.E.A.T. Award (2006). 
* NatLo Top 30 in Marketing (2014). 
* FORTUNE GameChangers (2016). 
* Conductor Searchies Industry MVP (2018). 
* Web Excellence Award (2021).


* Army Achievement Medal (1996)
== Personal life ==
* Congressional Recognition Award (2004)
Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.  
* CCA G.R.E.A.T. Award (2006)
* NatLo Top 30 in Marketing (2014)
* FORTUNE GameChangers (2016)
* Conductor Searchies Industry MVP (2018)
* Web Excellence Award (2021)


----
He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


== Personal Life ==
Wiideman lives in '''La Mirada, California''', where he mentors marketing professionals and contributes to research on ethical and scalable SEO practices. He supports charitable organizations including Safe Passage and Valley Children’s Healthcare.
----


== External Links ==
== References ==
<references>
</references>


* [https://www.stevewiideman.com/ Official Website]
== External links ==
* [https://www.linkedin.com/in/stevewiideman LinkedIn]
* [https://www.stevewiideman.com Official website] 
* [https://x.com/wiideman Twitter]
* [https://profiles.ucsd.edu/steven.wiideman UCSD academic profile]
* [https://www.youtube.com/@Wiideman YouTube Channel]
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal interview]
* [https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/ Search Engine Journal – interview]
* [https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182 Entrepreneur – feature] 
* [https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html CNBC – quote/feature]

Latest revision as of 03:37, 26 November 2025

Steve Wiideman
Full Name Steven John Wiideman
Born July 3, 1976
Newport Beach, California, U.S.
Nationality American
Occupation Franchise & Multi-Location SEO Consultant, Author, Educator
Known For Franchise SEO Strategy; SEO: Strategy & Skills
Years Active 1998–present
Company Wiideman Consulting Group (Founder & CEO)
Education B.S. Information Technology
Westwood College of Technology
Academic Roles Adjunct Professor, CSU Fullerton & UC San Diego
Military Service U.S. Army Infantry (1994–1997)
Army Achievement Medal
Notable Clients Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
Awards Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
Website stevewiideman.com
LinkedIn LinkedIn Profile

Steven John Wiideman (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.

His expertise has been cited by major business and technology publications, including CNBC[2] and Entrepreneur,[3] and he has contributed to industry research through multiple features in Search Engine Journal.[4][5][6]

Early life and education

Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.

From 1994 to 1997, he served in the United States Army Infantry, earning the Army Achievement Medal for his service.[7] He later received a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic roles

Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:

  • California State University, Fullerton – Site Optimization & Strategic SEM
  • University of California, San Diego – SEO Tools & Analytics.[8]
  • Fullerton College – Digital Marketing Program.[9]

He also contributes to BrightLocal Academy, where he teaches franchise SEO methodologies and multi-location optimization frameworks.[10]

Career

Wiideman began his professional career in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established a freelance SEO practice in 2005 that later grew into Wiideman Consulting Group in 2015.

The agency has supported search initiatives for national and international brands, including Applebee’s, IHOP, Jollibee, Disney, Public Storage, Honda, Meineke, and Skechers.[11]

Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He is routinely interviewed on topics such as algorithm updates, local search scalability, and enterprise SEO operations.[12]

Publications

  • SEO: Strategy & Skills (2021), co-author.
  • Scaling Search Engine Visibility for Franchises — Journal of Digital & Social Media Marketing (2021).

Additional author credits and contributed articles appear on professional platforms including WordTracker and QuickMail.[13][14]

Speaking engagements

Wiideman has presented at conferences and industry events including Pubcon, DigiMarCon, RD Summit Brazil, ProfCon, Innovate Marketing Summit, and DMO Advanced Napa. He has been featured on multiple industry podcasts and recorded panels.[15][16][17]

Awards and recognition

  • Army Achievement Medal (1996).
  • Congressional Recognition Award (2004).
  • CCA G.R.E.A.T. Award (2006).
  • NatLo Top 30 in Marketing (2014).
  • FORTUNE GameChangers (2016).
  • Conductor Searchies Industry MVP (2018).
  • Web Excellence Award (2021).

Personal life

Wiideman was born on July 3, 1976, in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton and attended Western High School in Anaheim from 1990 to 1994, where he was a classmate of Tiger Woods.

He married Melissa Ann Del Rosso on July 15, 2000, and the couple has two daughters, Paris Rose (born April 23, 2005) and Trinity Faith (born August 16, 2006). In his free time, he enjoys traveling with his family and attending concerts featuring 1980s pop and rock bands. He resides in La Mirada, California.


References

  1. ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
  2. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  3. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  4. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  5. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  6. ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
  7. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  8. ↑ https://profiles.ucsd.edu/steven.wiideman
  9. ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
  10. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  11. ↑ https://www.agencyspotter.com/wiideman
  12. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  13. ↑ https://www.wordtracker.com/authors/steve-wiideman
  14. ↑ https://quickmail.com/authors/steve-wiideman
  15. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  16. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  17. ↑ https://www.slideshare.net/slideshow/sejthinktank-local-seo-for-big-brands-wsteve-wiideman/54491693

External links

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