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Created page with "As a co-founder of Partner Economics, George is accomplished and forward thinking with over 30 years’ experience strategically propelling Microsoft partner businesses forward. A thought leader and pioneer in the areas of Partner Business Model and Cloud Transformation, George has worked on strategic projects with Microsoft and Navision since 1997. George has also held senior roles including CEO of Aston Group NA, board member of several ISV’s and large-scale VAR’s..."
 
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As a co-founder of Partner Economics, George is accomplished and forward thinking with over 30 years’ experience strategically propelling Microsoft partner businesses forward. A thought leader and pioneer in the areas of Partner Business Model and Cloud Transformation, George has worked on strategic projects with Microsoft and Navision since 1997. George has also held senior roles including CEO of Aston Group NA, board member of several ISV’s and large-scale VAR’s and most recently was Chief Revenue Officer for Jet Global, the world’s largest Microsoft Dynamics ISV by unit volume. Having been involved in more than 100 sales and purchase of related Microsoft Dynamics partners, he knows where the value lies in these businesses.  
{{Infobox person
A strategic thinker, his expertise has been utilized to create significant bodies of work, including the channel transformation strategy for Microsoft’s partner ecosystem Cloud transition. George is the architect and contributing author to their Road 2 Repeatability framework and courseware, designed to help Microsoft partners accelerate their business model transition.
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|occupation=Co-Founder & CEO, Top Dynamics Partners; Co-Founder & Partner, Partner Economics
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|website=https://partnereconomics.com/
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George Brown is a business executive and consultant known for his work in the Microsoft partner ecosystem, particularly in areas such as partner business models and cloud transformation. He is a co-founder of Partner Economics, a consulting firm focused on advising Microsoft partners on business strategy and operational transformation.
 
==Career==
 
Brown has over 30 years of experience working with technology partners and enterprise software ecosystems. Since the late 1990s, he has been involved in strategic initiatives related to Microsoft partner businesses, including collaborations connected to Microsoft and Navision (later acquired by Microsoft and integrated into its Dynamics product line).
 
He has held several executive and leadership roles, including serving as Chief Executive Officer of Aston Group North America and as Chief Revenue Officer at Jet Global, a company specializing in reporting and analytics solutions for Microsoft Dynamics users.
 
In addition, Brown has served on the boards of multiple independent software vendors (ISVs) and value-added resellers (VARs) within the Microsoft ecosystem.
 
==Work and contributions==
 
Brown’s work has focused on the evolution of partner business models in response to the transition from on-premises software to cloud-based services. He has contributed to strategic initiatives aimed at helping organizations adapt to changes in software delivery, licensing, and customer engagement.
 
He is associated with the development of frameworks and methodologies designed to support Microsoft partners, including the “Road 2 Repeatability” framework, which addresses operational scalability and recurring revenue models in cloud-based businesses.
 
Brown has also been involved in mergers and acquisitions within the Microsoft partner channel, contributing to over 100 transactions involving Dynamics-focused firms.
 
==Areas of expertise==
* Cloud transformation strategies
* Partner business model development
* Enterprise software ecosystems
* Mergers and acquisitions in the IT services sector
* Microsoft Dynamics partner channel
== External Links ==
* [https://partnereconomics.com/ Website]
* [https://www.linkedin.com/in/george-brown-mktg/ Linkedin Profile]
 
== References ==

Latest revision as of 17:11, 25 March 2026

George Brown is a business executive and consultant known for his work in the Microsoft partner ecosystem, particularly in areas such as partner business models and cloud transformation. He is a co-founder of Partner Economics, a consulting firm focused on advising Microsoft partners on business strategy and operational transformation.

Career

Brown has over 30 years of experience working with technology partners and enterprise software ecosystems. Since the late 1990s, he has been involved in strategic initiatives related to Microsoft partner businesses, including collaborations connected to Microsoft and Navision (later acquired by Microsoft and integrated into its Dynamics product line).

He has held several executive and leadership roles, including serving as Chief Executive Officer of Aston Group North America and as Chief Revenue Officer at Jet Global, a company specializing in reporting and analytics solutions for Microsoft Dynamics users.

In addition, Brown has served on the boards of multiple independent software vendors (ISVs) and value-added resellers (VARs) within the Microsoft ecosystem.

Work and contributions

Brown’s work has focused on the evolution of partner business models in response to the transition from on-premises software to cloud-based services. He has contributed to strategic initiatives aimed at helping organizations adapt to changes in software delivery, licensing, and customer engagement.

He is associated with the development of frameworks and methodologies designed to support Microsoft partners, including the “Road 2 Repeatability” framework, which addresses operational scalability and recurring revenue models in cloud-based businesses.

Brown has also been involved in mergers and acquisitions within the Microsoft partner channel, contributing to over 100 transactions involving Dynamics-focused firms.

Areas of expertise

  • Cloud transformation strategies
  • Partner business model development
  • Enterprise software ecosystems
  • Mergers and acquisitions in the IT services sector
  • Microsoft Dynamics partner channel

External Links

References