Ignite Marketing: Difference between revisions
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'''Ignite Marketing''' is a Canadian digital marketing agency headquartered in Burnaby, British Columbia. The company specializes in assisting [[private equity]] platform companies in the manufacturing and distribution software sector with marketing consolidation and growth strategies. It was founded by Colin Greig, who serves as Chief Executive Officer.<ref | '''Ignite Marketing''' is a Canadian digital marketing agency headquartered in Burnaby, British Columbia. The company specializes in assisting [[private equity]] platform companies in the manufacturing and distribution software sector with marketing consolidation and growth strategies. It was founded by Colin Greig, who serves as Chief Executive Officer.<ref>{{cite web |title=About Ignite Marketing |url=https://ignitemarketing.com/about |website=Ignite Marketing |access-date=20 August 2025}}</ref> | ||
== History == | == History == | ||
Ignite Marketing was founded by Colin Greig ( in 2000 ).<ref>[https://www.crunchbase.com/organization/ignite-marketing-5b1d Ignite Marketing Crunchbase]</ref> Prior to establishing the agency, Greig worked as Vice President of Digital Marketing at [[insightsoftware]], where he contributed to scaling the company’s valuation from US$30 million to US$4 billion through a series of acquisitions. | Ignite Marketing was founded by Colin Greig ( in 2000 ).<ref>[https://www.crunchbase.com/organization/ignite-marketing-5b1d Ignite Marketing Crunchbase]</ref> Prior to establishing the agency, Greig worked as Vice President of Digital Marketing at [[insightsoftware]], where he contributed to scaling the company’s valuation from US$30 million to US$4 billion through a series of acquisitions. | ||
== Services == | == Services == | ||
Ignite Marketing provides services for private equity–backed companies, particularly in the business-to-business (B2B) software sector. Its offerings include:<ref | Ignite Marketing provides services for private equity–backed companies, particularly in the business-to-business (B2B) software sector. Its offerings include:<ref>{{cite web |title=Ignite Marketing homepage |url=https://ignitemarketing.com/ |website=Ignite Marketing |access-date=20 August 2025}}</ref> | ||
* Diagnosing marketing deficiencies following acquisitions | * Diagnosing marketing deficiencies following acquisitions | ||
* Revenue preservation and acceleration | * Revenue preservation and acceleration | ||
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== Performance == | == Performance == | ||
The company reports: | The company reports: | ||
* Over 40 company integrations and consolidations | * Over 40 company integrations and consolidations | ||
* More than US$40 million in marketing spend managed across B2B software scale-ups | * More than US$40 million in marketing spend managed across B2B software scale-ups | ||
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== Clients and testimonials == | == Clients and testimonials == | ||
Ignite Marketing has published testimonials from senior executives, including: | Ignite Marketing has published testimonials from senior executives, including: | ||
* Stacy West, CMO of insightsoftware, who credited the agency with strategic and executional impact. | * Stacy West, CMO of insightsoftware, who credited the agency with strategic and executional impact. | ||
* San Khoury, Partner at BDO, who noted its effectiveness in managing multiple strategies. | * San Khoury, Partner at BDO, who noted its effectiveness in managing multiple strategies. | ||
* Justine Warburton, CMO of Rand Group, who highlighted improved website traffic and lead generation. | * Justine Warburton, CMO of Rand Group, who highlighted improved website traffic and lead generation. | ||
== References == | == References == | ||
{{Reflist}} | {{Reflist}} | ||
== External links == | == External links == | ||
* | * [[Official website|https://ignitemarketing.com]] | ||
Revision as of 08:15, 20 August 2025
Ignite Marketing is a Canadian digital marketing agency headquartered in Burnaby, British Columbia. The company specializes in assisting private equity platform companies in the manufacturing and distribution software sector with marketing consolidation and growth strategies. It was founded by Colin Greig, who serves as Chief Executive Officer.[1]
History
Ignite Marketing was founded by Colin Greig ( in 2000 ).[2] Prior to establishing the agency, Greig worked as Vice President of Digital Marketing at insightsoftware, where he contributed to scaling the company’s valuation from US$30 million to US$4 billion through a series of acquisitions.
Services
Ignite Marketing provides services for private equity–backed companies, particularly in the business-to-business (B2B) software sector. Its offerings include:[3]
- Diagnosing marketing deficiencies following acquisitions
- Revenue preservation and acceleration
- Building scalable marketing foundations
- Demand generation campaigns
- Strategic timing for company exits
Performance
The company reports:
- Over 40 company integrations and consolidations
- More than US$40 million in marketing spend managed across B2B software scale-ups
- 25 years of combined B2B marketing expertise
- Delivering up to 79× more leads within a year for certain clients
- Monthly media optimization of over US$533,000
Clients and testimonials
Ignite Marketing has published testimonials from senior executives, including:
- Stacy West, CMO of insightsoftware, who credited the agency with strategic and executional impact.
- San Khoury, Partner at BDO, who noted its effectiveness in managing multiple strategies.
- Justine Warburton, CMO of Rand Group, who highlighted improved website traffic and lead generation.
References
- ↑ {{#if: | {{{author}}} }} {{#if: https://ignitemarketing.com/about | About Ignite Marketing }} {{#if: | {{{publisher}}}. }} {{#if: 20 August 2025 | Accessed: 20 August 2025. }}
- ↑ Ignite Marketing Crunchbase
- ↑ {{#if: | {{{author}}} }} {{#if: https://ignitemarketing.com/ | Ignite Marketing homepage }} {{#if: | {{{publisher}}}. }} {{#if: 20 August 2025 | Accessed: 20 August 2025. }}