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{| style="float:right; margin:0 0 10px 10px; background-color:#eef5ff; border:1px solid #aaccff;" class="infobox" width="280" |- | colspan="2" style="text-align:center; font-size:120%; font-weight:bold; background-color:#d9e8ff;" | Steve Wiideman |- | colspan="2" style="text-align:center; background-color:#ffffff;" | [[File:Steve-wiideman-2025.png|200px]] |- | '''Full Name''' || Steven John Wiideman |- | '''Born''' || July 3, 1976<br>Newport Beach, California, USA |- | '''Nationality''' || American |- | '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator |- | '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills'' |- | '''Years Active''' || 1998–present |- | '''Company''' || Wiideman Consulting Group (Founder & CEO) |- | '''Education''' || B.S., Information Technology<br>Westwood College of Technology |- | '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego |- | '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal |- | '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee |- | '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award |- | '''Website''' || [https://www.stevewiideman.com stevewiideman.com] |- | '''LinkedIn''' || [https://www.linkedin.com/in/stevewiideman LinkedIn Profile] |}
{| class="infobox" style="float:right; margin:0 0 15px 15px; width:280px; background:#ffffff; border:1px solid #dcdcdc; border-radius:6px; padding:0;"
|-
! colspan="2" style="background:#f7f7f7; border-bottom:1px solid #dcdcdc; padding:10px; font-size:120%; font-weight:bold; text-align:center;" | Steve Wiideman
|-
| colspan="2" style="text-align:center; padding:10px;" | [[File:Steve-wiideman-2025.png|200px]]
|-
| '''Full Name''' || Steven John Wiideman
|-
| '''Born''' || July 3, 1976<br>Newport Beach, California, U.S.
|-
| '''Nationality''' || American
|-
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
|-
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
|-
| '''Years Active''' || 1998–present
|-
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
| '''Education''' || B.S. Information Technology<br>Westwood College of Technology
|-
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
|-
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
| '''LinkedIn''' || [https://www.linkedin.com/in/stevewiideman LinkedIn Profile]
|}


'''Steven John Wiideman''' (born July 3, 1976), known professionally as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is known for developing scalable search frameworks for enterprise brands and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO, Google Business Profile optimization, and multi-location data management.<ref>https://upcity.com/profiles/wiideman-consulting-group</ref>


He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches courses in SEO strategy, analytics, and digital marketing.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> His insights have appeared in major industry publications including '''Search Engine Journal''', '''Entrepreneur''', and '''CNBC'''.<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref><ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref>
TOC
 
'''Steve Wiideman'''
== Early Life and Education ==
'''Steven John Wiideman''' (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.<ref>https://upcity.com/profiles/wiideman-consulting-group</ref>
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.
His expertise has been cited by major business and technology publications, including '''CNBC'''<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> and '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and he has contributed extensively to industry research through multiple features in '''Search Engine Journal'''.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>
 
Early Life and Education
From 1994 to 1997, Wiideman served in the United States Army Infantry, receiving the '''Army Achievement Medal'''.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.
 
From 1994 to 1997, he served in the United States Army Infantry, earning the '''Army Achievement Medal''' for his service.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later received a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
== Academic Roles ==
Academic Roles
Wiideman has taught digital marketing, SEO tools, analytics, and search strategy at:
Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:
 
'''California State University, Fullerton''' – Site Optimization & Strategic SEM
* '''California State University, Fullerton''' – Site Optimization & SEM
'''University of California, San Diego''' – SEO Tools & Analytics<ref>https://profiles.ucsd.edu/steven.wiideman</ref>
* '''University of California, San Diego''' – SEO Tools & Analytics
'''Fullerton College''' – Digital Marketing Program<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>
* '''Fullerton College''' – Digital Marketing Program<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>
He also contributes to '''BrightLocal Academy''', where he teaches franchise SEO methodologies and multi-location optimization frameworks.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>
 
Career
He is also a contributing instructor at '''BrightLocal Academy''', authoring franchise SEO curriculum.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>
Wiideman began his professional journey in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established his freelance SEO practice in 2005, which grew into '''Wiideman Consulting Group''' in 2015.
 
The agency has supported search initiatives for national and international brands, including:
== Career ==
Applebee’s
Wiideman began his career with IBM Global Services and Disney Parks & Resorts Online. In 2005, he launched a freelance SEO consultancy that expanded into '''Wiideman Consulting Group''' in 2015.
IHOP
 
Jollibee
His agency has supported SEO programs for major brands including:
Disney
 
Public Storage
* Applebee’s
Honda
* IHOP
Meineke
* Disney
Skechers<ref>https://www.agencyspotter.com/wiideman</ref>
* Public Storage
Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He has been featured in industry interviews discussing algorithm behavior, local search scalability, and enterprise SEO operations.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
* Honda
His research and commentary have appeared in major outlets such as CNBC<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> and Entrepreneur,<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> along with extensive contributions to Search Engine Journal.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref>
* Jollibee 
Publications
* Meineke
''SEO: Strategy & Skills'' (2021), Co-author
* Skechers<ref>https://www.agencyspotter.com/wiideman</ref>
''Scaling Search Engine Visibility for Franchises'' — Journal of Digital & Social Media Marketing (2021)
 
Additional author profiles and publications appear through platforms such as WordTracker<ref>https://www.wordtracker.com/authors/steve-wiideman</ref> and QuickMail.<ref>https://quickmail.com/authors/steve-wiideman</ref>
Wiideman is frequently interviewed as an SEO strategist and is noted for his work in enterprise local search, Google Business Profile optimization, and AI-driven SEO methodologies.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
Speaking Engagements
 
Wiideman has spoken at major digital marketing conferences and educational events, including:
His SEO commentary has been featured in '''CNBC''',<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and across multiple '''Search Engine Journal''' publications.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>
Pubcon (2016–2025)
 
DigiMarCon
== Publications ==
RD Summit Brazil
* ''SEO: Strategy & Skills'' (2021) – Co-author
ProfCon
* ''Scaling Search Engine Visibility for Franchises'' (Journal of Digital & Social Media Marketing, 2021)
Innovate Marketing Summit
 
DMO Advanced Napa
Additional publications and author credits appear in platforms such as WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>
Amaze Conference (2025)
 
Speaking confirmations also appear across industry podcasts and recorded webinars, including BrightLocal and RockStarCMO.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
== Speaking Engagements ==
Awards & Recognition
Wiideman regularly speaks at major international conferences and workshops, including:
Army Achievement Medal (1996)
 
Congressional Recognition Award (2004)
* Pubcon (2016–2025)
CCA G.R.E.A.T. Award (2006)
* DigiMarCon
NatLo Top 30 in Marketing (2014)
* ProfCon 
FORTUNE GameChangers (2016)
* DMO Advanced Napa 
Conductor Searchies Industry MVP (2018)
* RD Summit Brazil
Web Excellence Award (2021)
* Innovate Marketing Summit
Personal Life
* Amaze Conference (2025)
Wiideman lives in '''La Mirada, California'''. He mentors digital marketing professionals, contributes to discussions around ethical search practices, and supports nonprofit organizations such as Safe Passage and Valley Children’s Healthcare.
 
References
He has also appeared on numerous industry podcasts and SEO panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
<references />
 
External Links
== Awards & Recognition ==
[https://www.stevewiideman.com Official Website]
* Army Achievement Medal (1996)
[https://www.linkedin.com/in/stevewiideman LinkedIn Profile]
* Congressional Recognition Award (2004)
[https://x.com/wiideman Twitter]
* CCA G.R.E.A.T. Award (2006)
[https://www.youtube.com/@Wiideman YouTube]
* NatLo Top 30 in Marketing (2014)
[https://profiles.ucsd.edu/steven.wiideman UCSD Academic Profile]
* FORTUNE GameChangers (2016)
[https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal Interview]
* Conductor Searchies Industry MVP (2018)
* Web Excellence Award (2021)
 
== Personal Life ==
Wiideman resides in '''La Mirada, California'''. He mentors digital marketing professionals and contributes to SEO ethics research. He also supports nonprofits including Safe Passage and Valley Children’s Healthcare.
 
== External Links ==
* [https://www.stevewiideman.com Official Website]
* [https://www.linkedin.com/in/stevewiideman LinkedIn]
* [https://x.com/wiideman Twitter]
* [https://www.youtube.com/@Wiideman YouTube]
* [https://profiles.ucsd.edu/steven.wiideman UCSD Faculty Profile]
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal Podcast]

Revision as of 15:05, 24 November 2025

Steve Wiideman
Full Name Steven John Wiideman
Born July 3, 1976
Newport Beach, California, U.S.
Nationality American
Occupation Franchise & Multi-Location SEO Consultant, Author, Educator
Known For Franchise SEO Strategy; SEO: Strategy & Skills
Years Active 1998–present
Company Wiideman Consulting Group (Founder & CEO)
Education B.S. Information Technology
Westwood College of Technology
Academic Roles Adjunct Professor, CSU Fullerton & UC San Diego
Military Service U.S. Army Infantry (1994–1997)
Army Achievement Medal
Notable Clients Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
Awards Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
Website stevewiideman.com
LinkedIn LinkedIn Profile


TOC Steve Wiideman Steven John Wiideman (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.[2] His expertise has been cited by major business and technology publications, including CNBC[3] and Entrepreneur,[4] and he has contributed extensively to industry research through multiple features in Search Engine Journal.[5][6][7] Early Life and Education Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods. From 1994 to 1997, he served in the United States Army Infantry, earning the Army Achievement Medal for his service.[8] He later received a Bachelor of Science in Information Technology from Westwood College of Technology. Academic Roles Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at: California State University, Fullerton – Site Optimization & Strategic SEM University of California, San Diego – SEO Tools & Analytics[9] Fullerton College – Digital Marketing Program[10] He also contributes to BrightLocal Academy, where he teaches franchise SEO methodologies and multi-location optimization frameworks.[11] Career Wiideman began his professional journey in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established his freelance SEO practice in 2005, which grew into Wiideman Consulting Group in 2015. The agency has supported search initiatives for national and international brands, including: Applebee’s IHOP Jollibee Disney Public Storage Honda Meineke Skechers[12] Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He has been featured in industry interviews discussing algorithm behavior, local search scalability, and enterprise SEO operations.[13] His research and commentary have appeared in major outlets such as CNBC[14] and Entrepreneur,[15] along with extensive contributions to Search Engine Journal.[16] Publications SEO: Strategy & Skills (2021), Co-author Scaling Search Engine Visibility for Franchises — Journal of Digital & Social Media Marketing (2021) Additional author profiles and publications appear through platforms such as WordTracker[17] and QuickMail.[18] Speaking Engagements Wiideman has spoken at major digital marketing conferences and educational events, including: Pubcon (2016–2025) DigiMarCon RD Summit Brazil ProfCon Innovate Marketing Summit DMO Advanced Napa Amaze Conference (2025) Speaking confirmations also appear across industry podcasts and recorded webinars, including BrightLocal and RockStarCMO.[19] Awards & Recognition Army Achievement Medal (1996) Congressional Recognition Award (2004) CCA G.R.E.A.T. Award (2006) NatLo Top 30 in Marketing (2014) FORTUNE GameChangers (2016) Conductor Searchies Industry MVP (2018) Web Excellence Award (2021) Personal Life Wiideman lives in La Mirada, California. He mentors digital marketing professionals, contributes to discussions around ethical search practices, and supports nonprofit organizations such as Safe Passage and Valley Children’s Healthcare. References

  1. ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
  2. ↑ https://upcity.com/profiles/wiideman-consulting-group
  3. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  4. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  5. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  6. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  7. ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
  8. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  9. ↑ https://profiles.ucsd.edu/steven.wiideman
  10. ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
  11. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  12. ↑ https://www.agencyspotter.com/wiideman
  13. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  14. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  15. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  16. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  17. ↑ https://www.wordtracker.com/authors/steve-wiideman
  18. ↑ https://quickmail.com/authors/steve-wiideman
  19. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/

External Links Official Website LinkedIn Profile Twitter YouTube UCSD Academic Profile BrightLocal Interview

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