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'''Steve Wiideman''' (born July 3, 1976) is an American consultant, author, and educator known for his expertise in search engine optimization (SEO) and digital marketing. He is the co-author of the textbook SEO: Strategy & Skills and the founder of Wiideman Consulting Group, a digital marketing agency based in California.
<nowiki>'''</nowiki>Steven John Wiideman<nowiki>'''</nowiki> (born July 3, 1976), professionally known as <nowiki>'''</nowiki>Steve Wiideman<nowiki>'''</nowiki>, is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for pioneering scalable local search strategies for enterprise and franchise brands, and is co-author of the academic textbook ''SEO: Strategy & Skills''. Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing firm specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.


He has served as an adjunct professor at California State University, Fullerton, and the University of California, San Diego, where he teaches search engine marketing and optimization.
He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO industry publications and is a featured speaker at global marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.
----


=== Early Life and Education ===
== 🧩 Knowledge Graph / Bio Box ==
Steve Wiideman was born in Newport Beach, California, to Marilyn Ann Threlfall and Randall Norman Wiideman. He grew up in Anaheim and Stanton, attending Western High School in Anaheim, where he was classmates with golfer Tiger Woods.
<nowiki>{{Infobox person</nowiki>


After high school, Wiideman served in the United States Army Infantry from 1994 to 1997, earning the Army Achievement Medal for his service.
| name = Steve Wiideman


He later earned his Bachelor of Science degree from Westwood College of Technology.
| image = <!-- Add headshot file name here -->


=== Academic Roles ===
| birth_name = Steven John Wiideman
Wiideman has taught courses on SEO and digital marketing as an adjunct professor at both California State University, Fullerton, and the University of California, San Diego. His work in academia focuses on helping students and professionals develop digital marketing strategies for modern search engines.


UC San Diego – Instructor Profile
| birth_date = July 3, 1976


CSU Fullerton – Digital Marketing Program
| birth_place = Newport Beach, California, USA


=== Career ===
| nationality = American
Wiideman began his career in IT and online marketing with companies such as IBM Global Services and Disney Parks and Resorts Online.


In 2005, he started a freelance SEO consultancy that later became Wiideman Consulting Group, incorporated in 2015. His agency has worked with major brands in various industries including Skechers, IHOP, Public Storage, Disney, Applebee’s, Linksys, Jollibee, and Honda.
| occupation = SEO Consultant, Author, Educator


In 2018, he was recognized as the Industry MVP at Conductor’s Searchies Awards, as featured in VoyageLA Magazine.
| years_active = 1998–present


VoyageLA – Inspiring Conversations with Steve Wiideman
| known_for = Franchise & Multi-Location SEO; ''SEO: Strategy & Skills''


A 2023 Entrepreneur Asia Pacific article listed him among “10 CEOs to Watch Out For in 2023.”
| employer = Wiideman Consulting Group (Founder & CEO)


Entrepreneur Asia Pacific – 10 CEOs to Watch Out For in 2023
| education = B.S. Information Technology, Westwood College of Technology


=== Publications ===
| awards = Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP
In 2021, Wiideman co-authored SEO: Strategy & Skills with Professor Scott Cowley of Western Michigan University. The book is widely used in digital marketing programs across the U.S.


That same year, he published Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands in the Journal of Digital & Social Media Marketing.
<nowiki>|</nowiki> website = <nowiki>https://www.stevewiideman.com</nowiki>


He has also written and been featured in several leading publications, including Entrepreneur, Search Engine Journal, Vice, and CNBC:
<nowiki>|</nowiki> linkedin = <nowiki>https://www.linkedin.com/in/stevewiideman</nowiki>


Entrepreneur: “Your Site + SEO = High Search Rankings”
<nowiki>|</nowiki> twitter = <nowiki>https://twitter.com/wiideman</nowiki>


CNBC: “Has Google Lost Control of Its Anti-Spam Algorithm?”
<nowiki>}}</nowiki>
----


Search Engine Journal Interview
== Early Life and Education ==
Steven John Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.


Vice Magazine – “Meet A1 MoufPiece, the Search-Optimized Rapper”
Following high school, he served in the '''United States Army Infantry (1994–1997)''', earning the '''Army Achievement Medal'''.


=== Public Speaking and Media ===
He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
Wiideman has appeared as a guest speaker and podcast contributor at various marketing events and digital strategy platforms, including:
----


Rockstar CMO Podcast
== Academic Roles ==
Wiideman has served as an adjunct professor at:


BrightLocal SEO Podcast
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM
* '''University of California, San Diego''' – SEO Tools & Analytics
* '''Fullerton College''' (Digital Marketing Program)


CXOTalk Interview
He also contributes to '''BrightLocal Academy''' as an SEO instructor, specializing in franchise SEO strategy.
----


He is recognized in the marketing industry for mentoring upcoming professionals and advocating for ethical SEO practices.
== Career ==
Wiideman began his professional career in IT and digital marketing with companies including IBM Global Services and Disney Parks & Resorts Online.


=== Awards and Recognition ===
In 2005, he launched a freelance SEO consultancy that evolved into '''Wiideman Consulting Group''', officially incorporated in 2015. His agency has provided SEO strategy and guidance to global brands including:
G.R.E.A.T. Award (2006) – Career College Association’s Graduate Recognition for Excellence, Achievement, and Talent


Army Achievement Medal – U.S. Army (1997)
* Applebee’s
* IHOP
* Disney
* Public Storage
* Honda
* Jollibee
* Meineke
* Skechers


Featured in Search Engine Journal, Entrepreneur, and VoyageLA for contributions to search strategy and leadership in digital marketing.
Wiideman is widely recognized for his contribution to '''multi-location and franchise SEO strategy''', Google Business Profile optimization frameworks, and AI-assisted search programs.
----


=== Personal Life ===
== Publications ==
'''Wiideman is based in California,''' where he continues to mentor marketing professionals and contribute to SEO research and education.


He is active on social media and regularly shares insights on marketing, leadership, and the evolution of search engines.
* ''<nowiki>'''</nowiki>SEO: Strategy & Skills<nowiki>'''</nowiki>'' (2021) – Co-author
* ''Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands'' (Journal of Digital & Social Media Marketing, 2021)


=== External Links ===
He has contributed to and been featured in major media outlets including:
[https://www.wiideman.com/ Official Website]


[https://www.linkedin.com/in/seoexpert LinkedIn Profile]
* CNN Money
* CNBC
* Entrepreneur
* Search Engine Journal
* VoyageLA
* BrightLocal
 
----
 
== Speaking Engagements ==
Wiideman has presented at leading marketing and technology conferences, including:
 
* '''Pubcon''' (2016–2025)
* DigiMarCon
* ProfCon
* DMO Advanced Napa
* RD Summit Brazil
* Innovate Marketing Summit
* Amaze Conference 2025
 
He is also a guest on industry podcasts and professional roundtables.
----
 
== Awards & Recognition ==
 
* Army Achievement Medal (1996)
* Congressional Recognition Award (2004)
* CCA G.R.E.A.T. Award (2006)
* NatLo Top 30 in Marketing (2014)
* FORTUNE GameChangers (2016)
* Conductor Searchies Industry MVP (2018)
* Web Excellence Award (2021)
 
----
 
== Personal Life ==
Wiideman lives in '''La Mirada, California''', where he mentors marketing professionals and contributes to research on ethical and scalable SEO practices. He supports charitable organizations including Safe Passage and Valley Children’s Healthcare.
----
 
== External Links ==
 
* [https://www.stevewiideman.com/ Official Website]
* [https://www.linkedin.com/in/stevewiideman LinkedIn]
* [https://x.com/wiideman Twitter]
* [https://www.youtube.com/@Wiideman YouTube Channel]

Revision as of 21:58, 30 October 2025

'''Steven John Wiideman''' (born July 3, 1976), professionally known as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for pioneering scalable local search strategies for enterprise and franchise brands, and is co-author of the academic textbook SEO: Strategy & Skills. Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing firm specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.

He has served as an adjunct professor at California State University, Fullerton and the University of California, San Diego, where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO industry publications and is a featured speaker at global marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.

🧩 Knowledge Graph / Bio Box

{{Infobox person

| name = Steve Wiideman

| image =

| birth_name = Steven John Wiideman

| birth_date = July 3, 1976

| birth_place = Newport Beach, California, USA

| nationality = American

| occupation = SEO Consultant, Author, Educator

| years_active = 1998–present

| known_for = Franchise & Multi-Location SEO; SEO: Strategy & Skills

| employer = Wiideman Consulting Group (Founder & CEO)

| education = B.S. Information Technology, Westwood College of Technology

| awards = Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP

| website = https://www.stevewiideman.com

| linkedin = https://www.linkedin.com/in/stevewiideman

| twitter = https://twitter.com/wiideman

}}

Early Life and Education

Steven John Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.

Following high school, he served in the United States Army Infantry (1994–1997), earning the Army Achievement Medal.

He later earned a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic Roles

Wiideman has served as an adjunct professor at:

  • California State University, Fullerton – Site Optimization & Strategic SEM
  • University of California, San Diego – SEO Tools & Analytics
  • Fullerton College (Digital Marketing Program)

He also contributes to BrightLocal Academy as an SEO instructor, specializing in franchise SEO strategy.

Career

Wiideman began his professional career in IT and digital marketing with companies including IBM Global Services and Disney Parks & Resorts Online.

In 2005, he launched a freelance SEO consultancy that evolved into Wiideman Consulting Group, officially incorporated in 2015. His agency has provided SEO strategy and guidance to global brands including:

  • Applebee’s
  • IHOP
  • Disney
  • Public Storage
  • Honda
  • Jollibee
  • Meineke
  • Skechers

Wiideman is widely recognized for his contribution to multi-location and franchise SEO strategy, Google Business Profile optimization frameworks, and AI-assisted search programs.

Publications

  • '''SEO: Strategy & Skills''' (2021) – Co-author
  • Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands (Journal of Digital & Social Media Marketing, 2021)

He has contributed to and been featured in major media outlets including:

  • CNN Money
  • CNBC
  • Entrepreneur
  • Search Engine Journal
  • VoyageLA
  • BrightLocal

Speaking Engagements

Wiideman has presented at leading marketing and technology conferences, including:

  • Pubcon (2016–2025)
  • DigiMarCon
  • ProfCon
  • DMO Advanced Napa
  • RD Summit Brazil
  • Innovate Marketing Summit
  • Amaze Conference 2025

He is also a guest on industry podcasts and professional roundtables.

Awards & Recognition

  • Army Achievement Medal (1996)
  • Congressional Recognition Award (2004)
  • CCA G.R.E.A.T. Award (2006)
  • NatLo Top 30 in Marketing (2014)
  • FORTUNE GameChangers (2016)
  • Conductor Searchies Industry MVP (2018)
  • Web Excellence Award (2021)

Personal Life

Wiideman lives in La Mirada, California, where he mentors marketing professionals and contributes to research on ethical and scalable SEO practices. He supports charitable organizations including Safe Passage and Valley Children’s Healthcare.

External Links

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