Steve Wiideman: Difference between revisions

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{| style="float:right; margin:0 0 10px 10px; background-color:#eef5ff; border:1px solid #aaccff;" class="infobox" width="280"
{{Infobox person
|-
| name          = Steve Wiideman
| colspan="2" style="text-align:center; font-size:120%; font-weight:bold; background-color:#d9e8ff;" | Steve Wiideman
| image        =
|-
| image_size    = 250
| colspan="2" style="text-align:center; background-color:#ffffff;" | [[File:Steve-wiideman-2025.png|200px]]
| caption      =
|-
| birth_name    = Steven John Wiideman
| '''Full Name''' || Steven John Wiideman
| birth_date    = July 3, 1976
|-
| birth_place  = Newport Beach, California, U.S.
| '''Born''' || July 3, 1976<br>Newport Beach, California, USA
| nationality  = American
|-
| occupation    = Franchise & Multi-Location SEO Consultant, Author, Educator
| '''Nationality''' || American
| years_active  = 1998–present
|-
| employer      = Wiideman Consulting Group (Founder & CEO)
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
| known_for    = Franchise SEO Strategies; ''SEO: Strategy & Skills''
|-
| education    = B.S., Information Technology, Westwood College of Technology
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
| website      = https://www.stevewiideman.com
|-
}}
| '''Years Active''' || 1998–present
|-
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
| '''Education''' || B.S., Information Technology<br>Westwood College of Technology
|-
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
|-
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
| '''LinkedIn''' || [https://www.linkedin.com/in/stevewiideman LinkedIn Profile]
|}


'''Steven John Wiideman''' (born July 3, 1976), known professionally as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is known for developing scalable search frameworks for enterprise brands and for co-authoring the academic textbook ''SEO: Strategy & Skills''.<ref>https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/</ref> Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO, Google Business Profile optimization, and multi-location data management.<ref>https://upcity.com/profiles/wiideman-consulting-group</ref>


'''Steven John Wiideman''' (born July 3, 1976), known professionally as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for developing scalable search strategies for enterprise and franchise brands and co-authoring the academic textbook ''SEO: Strategy & Skills''. Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.
He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches courses in SEO strategy, analytics, and digital marketing.<ref>https://profiles.ucsd.edu/steven.wiideman</ref> His insights have appeared in major industry publications including '''Search Engine Journal''', '''Entrepreneur''', and '''CNBC'''.<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref><ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref>
 
He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO publications and speaks at international digital marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.


== Early Life and Education ==
== Early Life and Education ==
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.


He served in the '''United States Army Infantry (1994–1997)''', receiving the '''Army Achievement Medal'''. He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
From 1994 to 1997, Wiideman served in the United States Army Infantry, receiving the '''Army Achievement Medal'''.<ref>https://www.searchenginejournal.com/seo-military-veterans/277619/</ref> He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.


== Academic Roles ==
== Academic Roles ==
Wiideman has taught digital marketing and SEO courses at:
Wiideman has taught digital marketing, SEO tools, analytics, and search strategy at:


* '''California State University, Fullerton''' – Site Optimization & Strategic SEM   
* '''California State University, Fullerton''' – Site Optimization & SEM   
* '''University of California, San Diego''' – SEO Tools & Analytics   
* '''University of California, San Diego''' – SEO Tools & Analytics   
* '''Fullerton College''' – Digital Marketing Program
* '''Fullerton College''' – Digital Marketing Program<ref>https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview</ref>


He is also a contributing instructor at '''BrightLocal Academy''' for Franchise SEO strategy.
He is also a contributing instructor at '''BrightLocal Academy''', authoring franchise SEO curriculum.<ref>https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/</ref>


== Career ==
== Career ==
Wiideman began his career in IT and online marketing with IBM Global Services and Disney Parks & Resorts Online.
Wiideman began his career with IBM Global Services and Disney Parks & Resorts Online. In 2005, he launched a freelance SEO consultancy that expanded into '''Wiideman Consulting Group''' in 2015.


In 2005, he started a freelance SEO consultancy that became '''Wiideman Consulting Group''' in 2015. The agency has worked with major brands including:
His agency has supported SEO programs for major brands including:


* Applebee’s   
* Applebee’s   
Line 65: Line 46:
* Jollibee   
* Jollibee   
* Meineke   
* Meineke   
* Skechers
* Skechers<ref>https://www.agencyspotter.com/wiideman</ref>


His work focuses on scalable franchise SEO systems, Google Business Profile frameworks, and AI-driven search optimization.
Wiideman is frequently interviewed as an SEO strategist and is noted for his work in enterprise local search, Google Business Profile optimization, and AI-driven SEO methodologies.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>
 
His SEO commentary has been featured in '''CNBC''',<ref>https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html</ref> '''Entrepreneur''',<ref>https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182</ref> and across multiple '''Search Engine Journal''' publications.<ref>https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/</ref><ref>https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/</ref>


== Publications ==
== Publications ==
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* ''Scaling Search Engine Visibility for Franchises'' (Journal of Digital & Social Media Marketing, 2021)
* ''Scaling Search Engine Visibility for Franchises'' (Journal of Digital & Social Media Marketing, 2021)


Wiideman's research and commentary have appeared in:
Additional publications and author credits appear in platforms such as WordTracker and QuickMail.<ref>https://www.wordtracker.com/authors/steve-wiideman</ref><ref>https://quickmail.com/authors/steve-wiideman</ref>
 
* CNN Money 
* CNBC 
* Entrepreneur 
* Search Engine Journal 
* VoyageLA 
* BrightLocal 


== Speaking Engagements ==
== Speaking Engagements ==
Wiideman has been a featured speaker at major industry events, including:
Wiideman regularly speaks at major international conferences and workshops, including:


* '''Pubcon''' (2016–2025)   
* Pubcon (2016–2025)   
* DigiMarCon   
* DigiMarCon   
* ProfCon   
* ProfCon   
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* RD Summit Brazil   
* RD Summit Brazil   
* Innovate Marketing Summit   
* Innovate Marketing Summit   
* Amaze Conference (2025)
* Amaze Conference (2025)


He frequently appears on professional podcasts and expert panels in the digital marketing industry.
He has also appeared on numerous industry podcasts and SEO panels.<ref>https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/</ref>


== Awards & Recognition ==
== Awards & Recognition ==
Line 105: Line 81:


== Personal Life ==
== Personal Life ==
Wiideman lives in '''La Mirada, California''', where he mentors marketing professionals and contributes to ethical SEO research. He supports nonprofit organizations including Safe Passage and Valley Children’s Healthcare.
Wiideman resides in '''La Mirada, California'''. He mentors digital marketing professionals and contributes to SEO ethics research. He also supports nonprofits including Safe Passage and Valley Children’s Healthcare.


== External Links ==
== External Links ==
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* [https://www.linkedin.com/in/stevewiideman LinkedIn]   
* [https://www.linkedin.com/in/stevewiideman LinkedIn]   
* [https://x.com/wiideman Twitter]   
* [https://x.com/wiideman Twitter]   
* [https://www.youtube.com/@Wiideman YouTube Channel]
* [https://www.youtube.com/@Wiideman YouTube] 
* [https://profiles.ucsd.edu/steven.wiideman UCSD Faculty Profile] 
* [https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/ BrightLocal Podcast]

Revision as of 14:42, 24 November 2025


Steven John Wiideman (born July 3, 1976), known professionally as Steve Wiideman, is an American franchise and multi-location SEO consultant, author, and educator. He is known for developing scalable search frameworks for enterprise brands and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO, Google Business Profile optimization, and multi-location data management.[2]

He has served as an adjunct professor at California State University, Fullerton and the University of California, San Diego, where he teaches courses in SEO strategy, analytics, and digital marketing.[3] His insights have appeared in major industry publications including Search Engine Journal, Entrepreneur, and CNBC.[4][5]

Early Life and Education

Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.

From 1994 to 1997, Wiideman served in the United States Army Infantry, receiving the Army Achievement Medal.[6] He later earned a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic Roles

Wiideman has taught digital marketing, SEO tools, analytics, and search strategy at:

  • California State University, Fullerton – Site Optimization & SEM
  • University of California, San Diego – SEO Tools & Analytics
  • Fullerton College – Digital Marketing Program[7]

He is also a contributing instructor at BrightLocal Academy, authoring franchise SEO curriculum.[8]

Career

Wiideman began his career with IBM Global Services and Disney Parks & Resorts Online. In 2005, he launched a freelance SEO consultancy that expanded into Wiideman Consulting Group in 2015.

His agency has supported SEO programs for major brands including:

  • Applebee’s
  • IHOP
  • Disney
  • Public Storage
  • Honda
  • Jollibee
  • Meineke
  • Skechers[9]

Wiideman is frequently interviewed as an SEO strategist and is noted for his work in enterprise local search, Google Business Profile optimization, and AI-driven SEO methodologies.[10]

His SEO commentary has been featured in CNBC,[11] Entrepreneur,[12] and across multiple Search Engine Journal publications.[13][14]

Publications

  • SEO: Strategy & Skills (2021) – Co-author
  • Scaling Search Engine Visibility for Franchises (Journal of Digital & Social Media Marketing, 2021)

Additional publications and author credits appear in platforms such as WordTracker and QuickMail.[15][16]

Speaking Engagements

Wiideman regularly speaks at major international conferences and workshops, including:

  • Pubcon (2016–2025)
  • DigiMarCon
  • ProfCon
  • DMO Advanced Napa
  • RD Summit Brazil
  • Innovate Marketing Summit
  • Amaze Conference (2025)

He has also appeared on numerous industry podcasts and SEO panels.[17]

Awards & Recognition

  • Army Achievement Medal (1996)
  • Congressional Recognition Award (2004)
  • CCA G.R.E.A.T. Award (2006)
  • NatLo Top 30 in Marketing (2014)
  • FORTUNE GameChangers (2016)
  • Conductor Searchies Industry MVP (2018)
  • Web Excellence Award (2021)

Personal Life

Wiideman resides in La Mirada, California. He mentors digital marketing professionals and contributes to SEO ethics research. He also supports nonprofits including Safe Passage and Valley Children’s Healthcare.

External Links

  1. ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
  2. ↑ https://upcity.com/profiles/wiideman-consulting-group
  3. ↑ https://profiles.ucsd.edu/steven.wiideman
  4. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  5. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  6. ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
  7. ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
  8. ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
  9. ↑ https://www.agencyspotter.com/wiideman
  10. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
  11. ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
  12. ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
  13. ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
  14. ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
  15. ↑ https://www.wordtracker.com/authors/steve-wiideman
  16. ↑ https://quickmail.com/authors/steve-wiideman
  17. ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
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