Steve Wiideman
| Steve Wiideman | |
|---|---|
| Full Name | Steven John Wiideman |
| Born | July 3, 1976 Newport Beach, California, U.S. |
| Nationality | American |
| Occupation | Franchise & Multi-Location SEO Consultant, Author, Educator |
| Known For | Franchise SEO Strategy; SEO: Strategy & Skills |
| Years Active | 1998–present |
| Company | Wiideman Consulting Group (Founder & CEO) |
| Education | B.S. Information Technology Westwood College of Technology |
| Academic Roles | Adjunct Professor, CSU Fullerton & UC San Diego |
| Military Service | U.S. Army Infantry (1994–1997) Army Achievement Medal |
| Notable Clients | Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee |
| Awards | Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award |
| Website | stevewiideman.com |
| LinkedIn Profile | |
TOC
Steve Wiideman
Steven John Wiideman (born July 3, 1976) is an American franchise and multi-location SEO consultant, author, and educator. He is known for his work in scalable search frameworks for enterprise and franchise organizations and for co-authoring the academic textbook SEO: Strategy & Skills.[1] Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO systems, Google Business Profile optimization, and multi-location data operations.[2]
His expertise has been cited by major business and technology publications, including CNBC[3] and Entrepreneur,[4] and he has contributed extensively to industry research through multiple features in Search Engine Journal.[5][6][7]
Early Life and Education
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He attended Western High School in Anaheim, where he was a classmate of professional golfer Tiger Woods.
From 1994 to 1997, he served in the United States Army Infantry, earning the Army Achievement Medal for his service.[8] He later received a Bachelor of Science in Information Technology from Westwood College of Technology.
Academic Roles
Wiideman has held multiple university-level teaching appointments in digital marketing and search strategy. He has taught courses in search engine optimization, analytics, and site optimization at:
California State University, Fullerton – Site Optimization & Strategic SEM
University of California, San Diego – SEO Tools & Analytics[9]
Fullerton College – Digital Marketing Program[10]
He also contributes to BrightLocal Academy, where he teaches franchise SEO methodologies and multi-location optimization frameworks.[11]
Career
Wiideman began his professional journey in IT and online marketing with roles at IBM Global Services and Disney Parks & Resorts Online. He established his freelance SEO practice in 2005, which grew into Wiideman Consulting Group in 2015.
The agency has supported search initiatives for national and international brands, including:
Applebee’s
IHOP
Jollibee
Disney
Public Storage
Honda
Meineke
Skechers[12]
Wiideman is recognized for developing scalable franchise SEO systems, location-level data workflows, and structured search frameworks for multi-unit organizations. He has been featured in industry interviews discussing algorithm behavior, local search scalability, and enterprise SEO operations.[13]
His research and commentary have appeared in major outlets such as CNBC[14] and Entrepreneur,[15] along with extensive contributions to Search Engine Journal.[16]
Publications
SEO: Strategy & Skills (2021), Co-author
Scaling Search Engine Visibility for Franchises — Journal of Digital & Social Media Marketing (2021)
Additional author profiles and publications appear through platforms such as WordTracker[17] and QuickMail.[18]
Speaking Engagements
Wiideman has spoken at major digital marketing conferences and educational events, including:
Pubcon (2016–2025)
DigiMarCon
RD Summit Brazil
ProfCon
Innovate Marketing Summit
DMO Advanced Napa
Amaze Conference (2025)
Speaking confirmations also appear across industry podcasts and recorded webinars, including BrightLocal and RockStarCMO.[19]
Awards & Recognition
Army Achievement Medal (1996)
Congressional Recognition Award (2004)
CCA G.R.E.A.T. Award (2006)
NatLo Top 30 in Marketing (2014)
FORTUNE GameChangers (2016)
Conductor Searchies Industry MVP (2018)
Web Excellence Award (2021)
Personal Life
Wiideman lives in La Mirada, California. He mentors digital marketing professionals, contributes to discussions around ethical search practices, and supports nonprofit organizations such as Safe Passage and Valley Children’s Healthcare.
References
- ↑ https://www.searchenginejournal.com/step-step-seo-strategy-development-interview-steve-wiideman/119887/
- ↑ https://upcity.com/profiles/wiideman-consulting-group
- ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
- ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
- ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
- ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
- ↑ https://www.searchenginejournal.com/algorithm-updates-local-seo-recap/445330/
- ↑ https://www.searchenginejournal.com/seo-military-veterans/277619/
- ↑ https://profiles.ucsd.edu/steven.wiideman
- ↑ https://extension.fullerton.edu/professionaldevelopment/digital-marketing-interview
- ↑ https://www.brightlocal.com/podcast/steve-wiideman-navigating-big-brand-local-seo/
- ↑ https://www.agencyspotter.com/wiideman
- ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
- ↑ https://www.cnbc.com/2014/08/07/has-google-lost-control-of-its-anti-spam-algorithm.html
- ↑ https://www.entrepreneur.com/growing-a-business/your-site-seo-high-search-rankings/200182
- ↑ https://www.searchenginejournal.com/sejthinktank-recap-local-seo-case-studies-big-brands/144112/
- ↑ https://www.wordtracker.com/authors/steve-wiideman
- ↑ https://quickmail.com/authors/steve-wiideman
- ↑ https://rockstarcmo.com/74-the-whos-driving-the-bus-seo-steve-wiideman-cocktail-for-change-and-a-parrot-episode/
External Links Official Website LinkedIn Profile Twitter YouTube UCSD Academic Profile BrightLocal Interview
