UltraWalls

UltraWalls is a leading Indian wallpaper brand founded in 1975 (as Sonu Art) and celebrated its 50th anniversary in 2025. Initially a manufacturer of ceiling tiles, the company quickly expanded into wallcoverings and launched the UltraWalls brand for its imported wallpapers. Today, UltraWalls is recognized as one of India’s largest wallpaper importers and manufacturers. Over nearly five decades in New Delhi, the company has built a reputation for quality and variety, offering an extensive, hand-curated catalogue of domestic and imported wallpapers. Under the UltraWalls name (sometimes stylized “Ultra Walls”), it markets a wide range of designs—from traditional Indian motifs to contemporary styles—and even runs a premium sub-brand called Wall’s Home Decor, featuring luxury series like the WP6500 collection.

History

Sonu Art was established in 1975 under the leadership of Shri Mahesh Kumar Jain, originally producing plastic ceiling tiles[1]. Within a few years it began manufacturing wallpapers, gradually earning a name in the wall décor industry. The UltraWalls brand was introduced as a dynamic collection of imported and in-house wallpapers[. By the 1990s and 2000s, UltraWalls had expanded its offerings and distribution, and it remained a family-run business led by Jain’s son, Manoj Kumar Jain (Co-Founder) among others. In 2025, UltraWalls marked its 50-year milestone, highlighting its heritage and evolution from a local shop into a national wallpaper powerhouse.

Products and Collections

UltraWalls offers a broad spectrum of wallpaper types and collections. Major product lines include:

Wood Collection: Wallpapers featuring realistic woodgrain and plank designs to bring natural warmth to interiors.

Stone & Brick Collection: Textured vinyl wallpapers that mimic rough-hewn brick and natural stone surfaces, adding depth and character to walls.

 Luxury Collection (WP6500 Series): A high-end line under Wall’s Home Decor, with metallic finishes and heavy embossing for a sumptuous effect (often used in upscale homes and hotels).

Contract Collection: Heavy-duty PVC vinyl wallpapers designed for offices, retail and hospitality projects; these are moisture-resistant and easy to clean, suitable for high-traffic areas.

3D Textured Wallpapers: A range of embossed designs (wood, fabric, geometric and abstract motifs) that create tactile wallcoverings and accent walls. The 3D textures follow global trends for nature-inspired and geometric décor, and are produced with durable, washable PVC substrates.

Each collection is available in hundreds of patterns, colors and finishes. The company’s diverse and extensive catalogue of designs means customers can choose from everything from classic florals and damasks to modern geometric and nature-themed prints. (Images: the brick-patterned wallpapers shown above are examples of UltraWalls’ Stone/Brick and 3D textured designs.

Manufacturing and Innovation

UltraWalls operates state-of-the-art manufacturing facilities in Delhi, where it produces many of its own wallpapers (both vinyl/PVC and non-woven paper bases). It leverages modern printing technology and eco-friendly processes: for example, digital high-definition printers and water-based, non-toxic inks are used wherever possible. This allows vibrant colors and precise textures (including metallic and pearlescent coatings) while minimizing environmental impact. The company emphasizes sustainability and quality – some of its wallpapers are marketed as eco-friendly or low-VOC products, aligning with industry trends toward recycled and sustainable materials[3]. In-house design teams continuously update the UltraWalls collections, ensuring the latest global décor trends are incorporated. UltraWalls prides itself on innovation and quality assurance: it regularly refreshes its catalog with new patterns, and maintains large stocks of bestsellers so customers can match new rolls easily. This commitment to innovation and inventory has fostered strong brand loyalty among architects, designers and homeowners.

Example of UltraWalls’ textured vinyl wallpaper (brick-effect) in a modern interior.

Market Presence

UltraWalls has a wide distribution network across India. Sonu Art/UltraWalls supplies hundreds of dealers and showrooms in 70+ cities nationwide. This dealer network in cities from Delhi and Mumbai to Bangalore and Kolkata helps make premium wallcoverings accessible country-wide. In addition to its Delhi headquarters, UltraWalls products are stocked by leading interior décor retailers and chains. The brand is known among decorators, contractors and retailers for its breadth of “one-stop” selection (both Indian-produced and imported wallpapers). Thanks to nearly 50 years of steady growth, UltraWalls enjoys the status of India’s largest wallpaper brand (often claiming the #1 spot among domestic wallpaper manufacturers/importers).

UltraWalls serves both residential and commercial markets. Its contract wallpapers (heavy-duty PVC vinyl) are used in offices, hotels and schools, while its designer collections (the Wood, Stone, Luxury, 3D lines, etc.) cater to homes, retail stores and showrooms. The company also supplies surface coverings for special installations (feature walls, corporate interiors, retail branding). Its branding emphasizes that “every wall tells a story” with decor, reflecting its mission to transform ordinary walls into vibrant living spaces.

Digital and Social Media Presence

The brand maintains an active digital presence. UltraWalls showcases its collections on social media (including Instagram, Facebook and Twitter) and on its own website (ultrawalls.com). Its Instagram account (@ultrawallswallpaper) regularly posts photos of new patterns, room designs and installation tips, helping customers and designers discover trending styles. UltraWalls also produces content on YouTube, with videos on installation techniques and new launches. These digital channels reinforce the brand’s image as modern and connected, and allow it to engage directly with decorators and consumers. In recognition of its long history, UltraWalls often shares heritage posts (e.g. celebrating the 50-year anniversary) alongside contemporary design inspirations.

Brand Positioning

UltraWalls positions itself as a heritage brand that blends traditional craftsmanship with modern design innovation. With 50 years of expertise, it emphasizes “Indian roots, international reach” – offering rich Indian-inspired prints as well as global décor trends. Its marketing highlights reliability (long-lasting PVC wallpapers for practical use) as well as style (luxury textured collections and 3D effects). The company’s motto – to bring “colour and life” to every wall – reinforces its identity as India’s largest wallpaper name, trusted for both quality and variety.

Contact and Social Links: UltraWalls’ corporate office is at 4864, Jain Bhawan, No. 24 Darya Ganj, New Delhi – 110002[5]. Tel: +91-93503-82030, +91-93553-82030, Email: [email protected][5]. Visit the official website ultrawalls.com. Follow UltraWalls on social media: Instagram @ultrawallswallpaper (India’s No.1 wallpaper brand), YouTube UltraWalls Wallpaper, Facebook UltraWallsIndia, Twitter ultrawalls, etc.

Sources: UltraWalls’ own “About Us” and blog content; industry articles on wallpaper trends. These references provide the factual basis for the company history, market position and product highlights presented above.