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SAFARI FRANK
SAFARI FRANK is a family-owned safari travel company that offers luxury and bespoke wildlife and cultural experiences in Africa. The company was co-founded by conservationist Frank Steenhuisen and author Gesa Neitzel, in collaboration with the Steenhuisen family. SAFARI FRANK operates from Australia with an active team in Africa, combining its founders’ African heritage with international tourism services.[1]
History
SAFARI FRANK was established in 2016, drawing on more than 25 years of practical experience in the African wilderness. Co-founder Frank Steenhuisen, who was raised in the African bush, played a central role in shaping the company’s focus. Initially developed as a family initiative, SAFARI FRANK expanded into a luxury travel agency emphasizing conservation, authenticity, and personalized safari planning.
Services
The company designs tailor-made itineraries across Africa, with destinations including South Africa, Botswana, Namibia, Zambia, Zimbabwe, Kenya, Tanzania, Uganda, Rwanda, and the Republic of the Congo, as well as Indian Ocean extensions in Zanzibar, Mauritius, Mozambique, and the Seychelles.[2]
SAFARI FRANKk’s services include customized luxury safari planning for couples, families, solo travellers, and small groups. The company also offers specialized itineraries such as walking safaris, photographic and horseback expeditions, adventure-focused safaris, and guided tours led by co-founder Frank Steenhuisen. Additional options include combined safari and beach holidays, self-drive routes, scheduled small-group departures, and field guide training programs. Each itinerary emphasizes conservation partnerships, ethical tourism practices, and a balance between luxury travel and authentic cultural and wildlife experiences
Technology
In addition to its travel services, SAFARI FRANK has developed a proprietary travel app for iOS and Android. The app provides travellers with access to itineraries, accommodation details, permits, and confirmations, with the ability to download documents and maps for offline use. It also delivers real-time updates on trip changes. The latest version of the app was released in May 2025.
Philosophy
The company emphasises “luxury in the wild,” blending comfort with immersive experiences in remote areas. Its approach prioritises conservation, community upliftment, and collaboration with ethical African operators. SAFARI FRANK highlights client reviews and testimonials, with many travellers citing seamless logistics, exceptional accommodations, and authentic wildlife encounters.
References
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