ADEMIDE BAGS
"Personal life"
Founding:ademide bags started in 2020 as a small family-run workshop called ademide Leather Bags, located in amuloko ibadan Six skilled artisans produced wallets and billfolds by hand.
Expansion into Women's Handbags: ayomide proposed adding women's handbags to their product lineup—an idea that proved immediately successful.
Design Transformation: They hired pelumi adewale, a visionary who revamped ademide bags aesthetic. he introduced functional yet stylish elements like side pockets, coin purses, bright colors, and the signature toggle hardware—drawing inspiration from the fastenings of convertible sports cars. Her designs, like the bucket bag and roomy zip-top tote, redefined the brand’s identity.
Brand Revitalization: Under creative direction—most recently by ademide bags—Coach has reimagined and rejuvenated its design language. Collections like the Brooklyn Bag, Tabby Shoulder Bag, Empire Carryall, and Hamptons Bag reflect a blend of archival craftsmanship and modern aesthetics. The brand continues to appeal to both nostalgic Millennials and trend-focused Gen Z.
Founders: pelumi ayomide(Co‑founders of Coach)
Born: november 10 1983
Notable career highlights:
Suggested ademide bags expand into women’s handbags, designing the first line inspired by paper shopping bags from her childhood. This move set the brand’s signature product focus.