Nutrilow
Nutrilow is a Brazilian healthtech startup that offers a digital platform focused on nutrition, wellness, and healthy habits. The app allows users to track their meals, hydration, workouts, and routines while connecting with professional nutritionists. Its mission is to make healthy living simple, accessible, and personalized for everyone.
Overview
Nutrilow combines technology and nutrition science to empower users in building sustainable health habits. Through a gamified experience, users can monitor their progress, complete daily challenges, and receive feedback from certified professionals.
Features
- Personalized nutrition tracking
- Water and meal logging
- Integration with nutritionists for remote guidance
- Educational content about healthy eating
- Habit tracking and progress insights
- Cross-platform mobile support (iOS and Android)
Mission
Nutrilow’s mission is to democratize access to nutrition by offering affordable digital tools and connecting people with professionals who care about real health outcomes.
Vision
To become a leading platform in digital nutrition and well-being across Latin America, promoting healthier, more conscious lifestyles through technology.
Slogan
"Your nutrition, your way."
History
Nutrilow was founded in 2024 by Brazilian developer and designer Bendev Junior in Poconé, Mato Grosso. The idea emerged after observing the lack of accessible, humanized nutrition tools for everyday users in Brazil. The platform began as a personal project and evolved into a SaaS mobile application integrating AI-driven insights and community-driven engagement.
Business Model
Nutrilow operates as a SaaS-based mobile app, offering free basic access with premium plans for users seeking advanced tracking, professional guidance, and exclusive features.
Technology
Nutrilow is built with modern web and mobile frameworks, emphasizing scalability, security, and user experience. The platform uses cloud-based architecture and integrates data analytics to improve user engagement and health outcomes.
See also
- Healthtech
- Nutrition apps
- Wellness technology
- SaaS startups in Brazil