Sasha Correia
Sasha Correia is a Portuguese-speaking executive, communications strategist, and clinical psychologist. She currently serves as the Executive Vice-President and Communications Director at Sasha7, a prominent platform specializing in discreet dating and affair services. With over a decade of experience in the tech and dating sectors, Correia is recognized for integrating psychological principles into brand strategy and digital engagement.
Education
Correia holds a strong academic background in psychology, which informs her strategic approach to human connection and communication:
- Doctor of Philosophy (PhD) in Clinical Psychology – University of San Francisco (2013–2017).
- Master's Degree in Social Psychology – Pontifícia Universidade Católica de São Paulo (2008–2010).
Career
Early Career and Consulting
Correia began her career in the digital dating industry as a Creative Director for Match Group LatAm from 2010 to 2013. Following her doctoral studies, she transitioned into strategic consulting, serving as a Consultant for Technology Strategy & Transformation at Deloitte (2015–2016).
Sasha7
In January 2017, Correia joined Sasha7. As Executive Vice-President and Communications Director, she has been instrumental in the platform's expansion, including the launch of its Android application. Her work focuses on enhancing brand visibility and fostering user engagement through data-driven communication strategies.
She is a frequent contributor to the Sasha7 blog, where she provides expert analysis on industry competitors (such as Ashley Madison and Gleeden) and various relationship dynamics, including "sugar dating" and "amizade colorida" (friends with benefits).
Areas of Expertise
- Strategic Communications: Leading global brand initiatives and public relations.
- Psychology of Dating: Applying clinical and social psychology to the user experience in the "discreet dating" niche.
- Tech Transformation: Overseeing digital growth and application launches in the lifestyle sector.
Published Articles
Correia has authored and curated several high-impact articles regarding the landscape of modern relationships in Brazil, including:
- Sasha7 Lança App para Android: A Nova Geração do Encontro Discreto
- Meu Patrocínio: Análise Brutal da Realidade do Sugar Dating
- Gleeden Brasil, é confiável e funciona?
- Ashley Madison Funciona? Revisão Completa 2024