George Brown
George Brown is a business executive and consultant known for his work in the Microsoft partner ecosystem, particularly in areas such as partner business models and cloud transformation. He is a co-founder of Partner Economics, a consulting firm focused on advising Microsoft partners on business strategy and operational transformation.
Career
Brown has over 30 years of experience working with technology partners and enterprise software ecosystems. Since the late 1990s, he has been involved in strategic initiatives related to Microsoft partner businesses, including collaborations connected to Microsoft and Navision (later acquired by Microsoft and integrated into its Dynamics product line).
He has held several executive and leadership roles, including serving as Chief Executive Officer of Aston Group North America and as Chief Revenue Officer at Jet Global, a company specializing in reporting and analytics solutions for Microsoft Dynamics users.
In addition, Brown has served on the boards of multiple independent software vendors (ISVs) and value-added resellers (VARs) within the Microsoft ecosystem.
Work and contributions
Brown’s work has focused on the evolution of partner business models in response to the transition from on-premises software to cloud-based services. He has contributed to strategic initiatives aimed at helping organizations adapt to changes in software delivery, licensing, and customer engagement.
He is associated with the development of frameworks and methodologies designed to support Microsoft partners, including the “Road 2 Repeatability” framework, which addresses operational scalability and recurring revenue models in cloud-based businesses.
Brown has also been involved in mergers and acquisitions within the Microsoft partner channel, contributing to over 100 transactions involving Dynamics-focused firms.
Areas of expertise
- Cloud transformation strategies
- Partner business model development
- Enterprise software ecosystems
- Mergers and acquisitions in the IT services sector
- Microsoft Dynamics partner channel