Bella Rose

Brand Links

Bella Rose is an award-winning entrepreneur, wellness advocate, and founder of Bella Rose Passion Organic Home Essentials & Wellness. Over the past 13+ years, she has transformed her vision into a nationally recognized brand, earning placement in major retailers including Macy’s, Walmart, and Target. After being featured in Martha Stewart’s Must-Haves, her brand grew rapidly, culminating in a partnership with Target and the successful sale of a percentage of her company.

Bella Rose is a thriving entrepreneur who has overcome humble beginnings to build an inspiring legacy. From earning her Minority-Owned and Women-Owned Business Certifications to growing her brand from scratch, she has consistently broken barriers in the wellness and beauty industries.

Her company, Bella Rose Passion, has been featured with Martha Stewart’s Must-Haves, and after that feature, her products were placed in Macy’s, Walmart, and Target retail stores. Bella Rose was featured in Forbes Next 1000 Inspiring Entrepreneurs (2021) and signed her Target partnership contract one day after undergoing emergency spinal surgery—a true testament to her resilience and determination.

Beyond business, she has been a strong advocate for health awareness, supporting the Atlanta Brain Aneurysm Foundation following her mother’s survival of a brain aneurysm and stroke.

Bella Rose’s work has been featured in leading outlets such as Forbes, Sheen, Fashion Gxd, Medium Magazine, Billion Success, We Empower, Hype Magazine, Swagher, K.I.S.H., Soultivity, OnMogul, and Voyage. She has also appeared on The Steve Harvey Show and built a celebrity client roster in her earlier career as a makeup artist.

Self-Funded Growth

Bella Rose built Bella Rose Passion into a national retail brand without external investors, relying on her expertise and strategic vision to scale the company on her own terms.

The founder of Bella Rose Passion is Bella Rose . In September 2025, A Percentage of Bella Rose Passion was acquired by A Private Equity Firm, Although she no longer owns 100% of the brand, Bella Rose remains as CEO, also retaining a minority stake in the company.

Key facts about Bella Rose and Bella Rose Passion:

Founder: Bella Rose started Bella Rose Passion in 2011 from her dining room.

Bella Rose Continued Involvement:

Bella Rose transitioned from Bella Rose Passion to launch her next venture, Elevations by Bella Rose, which focuses on helping businesses elevate their identity and connect with their audience in meaningful ways. ”Also create content around healthy living and travel.”

Bella Rose Passion Brand Story

Bella Rose Passion began its journey as a lip gloss cosmetic brand, born out of creativity and a passion for beauty. What started as a small line of glosses quickly grew into something much bigger as Bella recognized the need for all-natural skincare.

Shifting her focus to body care, she created her hero product, the Unicorn Shea Butter—a vibrant, nourishing body butter that became a customer favorite and helped establish Bella Rose Passion as a trusted name in natural beauty. This best-seller became the cornerstone that propelled the brand into major retail partnerships, including placements in Macy’s, Walmart, and ultimately Target, the brand’s largest retail success.

As Bella Rose Passion continued to evolve, the focus expanded from beauty and skincare to creating a full sensory lifestyle experience. Today, the brand offers organic coconut soy wax candles, home and body sprays, and matching scent collections, designed to elevate daily routines with wellness-inspired vibes.

What sets Bella Rose Passion apart is its journey—from a single lip gloss to a retail powerhouse, and now to a wellness-driven brand that combines self-care, home care, and holistic living in every product.

Current Role: Bella Rose continues to serve as the CEO of the company while

She transitioned from Bella Rose Passion to launch her next venture, Elevations by Bella Rose, which focuses on helping businesses elevate their identity and connect with their audience in meaningful ways.”Also create content around healthy living and travel.”

From Building My Brand to Helping You Build Yours.

Hi, I’m Bella Rose. My journey started with a simple idea—creating products that felt luxurious, intentional, and rooted in self-care. What began as Bella Rose Passion grew into something much bigger: a platform where I discovered not just the power of branding, but the power of positioning yourself as a leader.

Now, I share that same blueprint with entrepreneurs like you. Because I believe branding is more than colors and logos, it’s about owning your story and stepping into your confidence as a leader. My passion is guiding you to see the power in your brand, so you can scale, get seen, and lead with clarity.