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Michael Rubinov
Michael Rubinov (born July 29, 2007) is an American entrepreneur, digital strategist, and business executive. He is best known as the co-founder and chief executive officer of For Labs Incorporated, a health technology company focused on innovation, personalization, and quality in the supplement industry.
Early life
Michael Rubinov was born in New York City, where he was also raised. From a young age, he developed a strong interest in entrepreneurship and emerging technologies. He became involved in Web3 and cryptocurrency during his early years, gaining experience in digital markets and online business ecosystems.
Career
Rubinov began his professional journey working in Web3, e-commerce, and digital marketing. He built experience in scaling consumer brands, optimizing marketing funnels, and executing high-conversion campaigns.
In 2025, he co-founded For Labs Incorporated, a health technology company aimed at redefining the supplement industry. As CEO, Rubinov leads the company's strategic direction, growth initiatives, and product development.
Under his leadership, the company launched its flagship brand, ForYou, which focuses on next-generation wellness products tailored to individual consumer needs. The company secured seven-figure pre-seed funding and continues to expand its operations in the health tech sector.
Humanitarian work
Rubinov has participated in humanitarian initiatives, including involvement in international health-related efforts in Tanzania. His experiences contributed to his interest in improving global health outcomes through innovation and accessible wellness solutions.
Personal life
Rubinov is based in New York City. He is known for his early involvement in entrepreneurship and his focus on combining technology with health and wellness.
External links
- Official Website: https://takeforyou.com
- Linkedin: https://www.linkedin.com/in/michaelrubinov