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Mo Mula Music Entertainment
{Infobox record label | name = Mo Mula Music Entertainment | founder = Kevmase | founded = 2010 | country = Zimbabwe | location = Chinhoyi | genre = Zimdancehall, Reggae, Hip-hop | url = Mo Mula Music YouTube }}
Mo Mula Music Entertainment (also known as Mo Mula Music) is a Zimbabwean independent record label based in Chinhoyi, Mashonaland West Province. The label was founded by Kevmase, a music artist, video editor, and recording artist, who also serves as its president and creative director.
History
The label was established to promote Zimbabwean urban music genres including Zimdancehall, reggae, and hip-hop. It quickly became one of the most prominent music entities outside of Harare, known for its high-quality music video production and regional collaborations.
Mo Mula Music gained visibility through the production of successful riddims, collaborations with artists based in South Africa, and digital distribution via platforms such as YouTube and SoundCloud.
Zimdancehall Awards (2017)
In 2017, Mo Mula Music received nominations at the Zimdancehall Awards:
- Best Producer Outside Harare – Zeke Fire (Mo Mula Music)
- Best Video – Zim Quality Riddim Medley, directed and edited by Kevmase
- Best Riddim Producer – Tipe (for Zim Quality Riddim)
Notable Projects
Zimzansi Riddim Series
Mo Mula Music collaborated with Pitbull Records (Pretoria, South Africa) on a cross-border riddim series:
- Zimzansi Riddim (2017)
- Zimzansi Reloaded Riddim
- Mo Mula President Riddim
- Maximum Respect Riddim
These riddims featured artists from Zimbabwe and South Africa and were distributed through YouTube and SoundCloud.
New Option Riddim
Mo Mula also partnered with producer Aya T Chigz, best known for his work with Killer T, on the New Option Riddim, which performed well on YouTube and helped increase the label’s national visibility.
Visual Media and Video Production
Kevmase serves as the editor and director of all Mo Mula Music video content. Notable works include:
- Zim Quality Riddim Medley
- Game Over Riddim Medley
- Mo Mula Boss Riddim Medley
He also directed medley visuals for Tipe Recordz and Preacherman earning acclaim for his editing and camera work.
Artists and Legacy
Mo Mula Music played a major role in launching and enhancings the careers of:
- Zeke Fire – in-house producer and recording artist for Mo Mula Music
- Tipe – founder of Tipe Recordz and nationally recognized Zimdancehall producer
- Kevmase – founder, video editor, and recording artist, and most influential pioneer of hip hop music in Chinhoyi since 1990s as a DJ.
- Joe Ghost – Hip Hop recording artist and an influential pioneer of hip hop music in Chinhoyi since early 2000s as an underground artist.
- Preacherman – regarded as the king of reggae dancehall music in Mashonaland West, including Firetone,C blecky, Trinkyman, Tony K', Binnie Vybz, Ras Future, Chief Doctor
Mo Mula is recognized as the most influential and most-viewed music label to emerge from Chinhoyi.
International Reach
Mo Mula Music has worked with international acts including:
- Peppahot – Song Africans and Jamaicans, featured on Maximum Respect Riddim
- Angel Eyez – Song Won't Sell Out
The collaborations helped expand Mo Mula Music’s presence beyond Zimbabwe.
Founder: Kevmase
Kevmase, also known as Mo Mula, is now based in the United Kingdom, where he continues to produce visuals and music. He also founded Mo Mula Photography, a visual studio located in Coldstream, Chinhoyi, run by his nephew ZecBob. The studio has produced photos for prominent Zimbabwean figures including Tinashe Mutarisi, award recording artist Nutty O and political elites.
Online Presence
- YouTube Channel
- SoundCloud – Mo Mula Music
- Facebook: Mo Mula Music Entertainment
- Facebook: Mo Mula Kevmase