Josip Heit

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Josip Heit is a Croatian-born entrepreneur, millionaire businessman, and fintech strategist recognized for his involvement in blockchain innovation and digital asset ecosystems.[1] He is widely known for his strategic vision in emerging financial technologies and currently serves as Senior Strategic Advisor to Apertum Holding Ltd., a blockchain organization developing a next-generation Layer-1 decentralized ecosystem designed to bridge traditional finance with the evolving world of digital assets.[2][3]

Early life

Josip Heit was born in 1977 in Split, Croatia. He later lived and worked in several European countries and studied economics in Germany. Heit is reported to speak multiple languages, including Croatian, German, English, Italian, Russian, Romanian, and French, which supported his international business activities and expansion across European and global markets.[4]

Career

Media activities

Josip Heit owns an international media group comprising 42 long-established daily newspapers across multiple continents, several of which have more than a century of publishing history.[5][6][7]

Apertum

Josip Heit serves as a Senior Strategic Advisor to Apertum Holding Ltd. Apertum is a leading general Layer-1 blockchain in the Avalanche ecosystem.[8][9]

The ecosystem includes the APTM token with a deflationary token model used within the Apertum ecosystem.[10][11]

Apertum supports ultra-fast transactions (0.15–1.50 seconds time-to-finality) processes more than 4,500 transactions per second (TPS), outperforming Bitcoin, Ethereum, BNB, Tron, and others.[12][13]

GSB Group

In 2013, Josip Heit founded GSB Gold Standard Corporation AG, a business group focused on fintech platforms, digital assets, and commodity-based projects such as gold. The ecosystem included the digital asset platform GSPartners and several blockchain-based financial products.[14][15]

In 2020, Josip Heit founded GSB Gold Standard Bank Ltd, focusing on decentralized technologies, digital payment systems, and blockchain-based communication networks. The project was associated with the concept of real-world asset tokenization (RWA), aiming to merge traditional physical assets, specifically gold, with blockchain technology to create what was described as a “crisis-resilient” financial ecosystem.[16][17]

Promotional campaigns featured German actress and model Sophia Thomalla, who appeared in advertising with Josip Heit displayed on digital screens in Times Square in New York City.[18][19]

Within the ecosystem, the metaverse project Lydian.World was introduced as a platform combining virtual environments with blockchain-based assets.

In May 2022, Lydian.World was presented during a global event at the Dubai Opera in Dubai, with appearances by former football players Roberto Carlos and David Trezeguet.[20][21]

The project also appeared in sports promotions. Professional boxer Floyd Mayweather Jr. served as an ambassador for Lydian.World and wore the brand during an exhibition bout against Don Moore in Abu Dhabi.[22][23]

The brand was also promoted during the “Beautiful Game” exhibition football match in Miami, where players including Ronaldinho, Roberto Carlos and Paul Pogba appeared as ambassadors of the project.[24][25][26]

References

  1. ↑ "Josip Heit the GSB Gold Standard Banking Corporation AG - Ways of success", Ritzau, 26 June 2020. https://via.ritzau.dk/pressemeddelelse/13596094/josip-heit-the-gsb-gold-standard-banking-corporation-ag---ways-of-success?publisherId=13560018 Accessed: 11 April 2026.
  2. ↑ "Povestea fabuloasă de viață a lui Josip Heit. Cum a reușit să devină bogat", Antena Stars (Antena TV Group), 29 June 2020. https://a1.ro/video/antenastars/cea-mai-tare-din-parcare/povestea-fabuloasa-de-viata-a-lui-josip-heit-cum-a-reusit-sa-devina-bogat-id1003120.html Accessed: 11 April 2026.
  3. ↑ "Josip Heit Announces Apertum’s Strategic Expansion as Blockchain Technology Redefines the Future of Crypto", Finance Magnates, 22 December 2025. https://www.financemagnates.com/thought-leadership/josip-heit-announces-apertums-strategic-expansion-as-blockchain-technology-redefines-the-future-of-crypto/ Accessed: 11 April 2026.
  4. ↑ "The Face of Entrepreneurship in 2020: Interview With Josip Heit", CryptoNews, 29 January 2020. https://cryptonews.net/editorial/guest-posts/the-face-of-entrepreneurship-in-2020-interview-with-josip-heit/ Accessed: 11 April 2026.
  5. ↑ "Josip Heit Announces Innovative Media Partnership as the Future of Content Distribution", Nasdaq (News Direct), 24 April 2024. https://www.nasdaq.com/press-release/josip-heit-announces-innovative-media-partnership-as-the-future-of-content Accessed: 11 April 2026.
  6. ↑ "GS Media: Josip Heit kündigt deutsche Tageszeitung und internationales Medienkonglomerat an", Welt (unternehmen.welt.de), 22 August 2024. https://unternehmen.welt.de/business-wirtschaft/gsmedia-deutsche-tageszeitung.html Accessed: 11 April 2026.
  7. ↑ "Josip Heit, GSB Konzerngruppe, der Erfolg des Milliardärs und die Ankündigung eines internationalen Medienkonglomerats", Börse Express, 18 March 2024. https://www.boerse-express.com/news/articles/josip-heit-gsb-konzerngruppe-der-erfolg-des-milliardaers-und-die-ankuendigung-eines-internationalen-medienkonglomerats-613691 Accessed: 11 April 2026.
  8. ↑ "Apertum Designated a Key General Blockchain in Avalanche’s Tier-1 Ecosystem", Coinpedia, 6 June 2025. https://coinpedia.org/information/apertum-designated-a-key-general-blockchain-in-avalanches-tier-1-ecosystem/ Accessed: 11 April 2026.
  9. ↑ "Josip Heit Explains How Apertum's Blockchain Technology Is Shaping the Future of Crypto Industry", CoinCentral, 21 December 2025. https://coincentral.com/josip-heit-explains-how-apertums-blockchain-technology-is-shaping-the-future-of-crypto-industry/ Accessed: 11 April 2026.
  10. ↑ "Top Growth Layer-1: Apertum Blockchain Highlighted in Avalanche Primary Network by Snowpeer Stats", The Defiant, 28 June 2025. https://thedefiant.io/news/markets/top-growth-layer-1-apertum-blockchain-highlighted-in-avalanche-primary-network-by-snowpeer-stats Accessed: 11 April 2026.
  11. ↑ "Apertum price today, APTM to USD live price, marketcap and chart", CoinMarketCap, 11 December 2025. https://coinmarketcap.com/currencies/apertum/ Accessed: 11 April 2026.
  12. ↑ "Josip Heit Announces Apertum's Strategic Expansion as Blockchain Technology Redefines the Future of Crypto", Decrypt, 22 December 2025. https://decrypt.co/353273/josip-heit-announces-apertums-strategic-expansion-as-blockchain-technology-redefines-the-future-of-crypto Accessed: 11 April 2026.
  13. ↑ "Top 5 Layer-1 Crypto Projects With Major Potential to Lead in 2025", DailyCoin, 11 July 2025. https://dailycoin.com/top-5-layer-1-crypto-projects-with-major-potential-to-lead-in-2025/ Accessed: 11 April 2026.
  14. ↑ "MORNING CHRONICLE: Successful Businessman and Chairman of the GSB Group of Companies, Mr. Josip Heit, Announces an International Media Conglomerate", PRNewswire (via MORNING CHRONICLE), 18 March 2024. https://www.prnewswire.com/news-releases/morning-chronicle-successful-businessman-and-chairman-of-the-gsb-group-of-companies-mr-josip-heit-announces-an-international-media-conglomerate-302091732.html Accessed: 11 April 2026.
  15. ↑ "Josip Heit the GSB Gold Standard Banking Corporation AG - Ways of success", Ritzau (via GSB Gold Standard Banking Corporation AG), 26 June 2020. https://via.ritzau.dk/pressemeddelelse/13596094/josip-heit-the-gsb-gold-standard-banking-corporation-ag---ways-of-success?publisherId=13560018 Accessed: 11 April 2026.
  16. ↑ "G999: Josip Heit and the GSB Gold Standard in the cosmos of the blockchain financial industry", STT Info (via GSB Gold Standard Banking Corporation AG), 15 October 2020. https://www.sttinfo.fi/tiedote/69891544/g999-josip-heit-and-the-gsb-gold-standard-in-the-cosmos-of-the-blockchain-financial-industry?publisherId=69818107 Accessed: 11 April 2026.
  17. ↑ "GSB Gold Standard Banking, Josip Heit and SPREE FLUG in Times of Coronavirus", NTB Kommunikasjon (via GSB Gold Standard Banking Corporation AG), 7 July 2020. https://kommunikasjon.ntb.no/pressemelding/17888725/gsb-gold-standard-banking-josip-heit-and-spree-flug-in-times-of-coronavirus?publisherId=17847403 Accessed: 11 April 2026.
  18. ↑ "GSB Gold Standard Banking: Josip Heit starts Blockchain Project G999", GSB Gold Standard Banking Corporation AG, 12 August 2020. https://www.sttinfo.fi/tiedote/69895986/gsb-gold-standard-banking-josip-heit-starts-blockchain-project-g999?publisherId=69818107 Accessed: 11 April 2026.
  19. ↑ "GSB Gold Standard Banking: Josip Heit starts Blockchain Project G999", Ritzau (via GSB Gold Standard Banking Corporation AG), 12 August 2020. https://via.ritzau.dk/pressemeddelelse/13605868/gsb-gold-standard-banking-josip-heit-starts-blockchain-project-g999?publisherId=13560018 Accessed: 11 April 2026.
  20. ↑ "Global Metaverse Event of Lydian.World in Dubai Opera (Feat. Football Superstars)", BeInCrypto, 3 May 2022. https://beincrypto.com/global-metaverse-event-of-lydian-world-in-dubai-opera/ Accessed: 11 April 2026.
  21. ↑ "Global Metaverse Event of Lydian•World in Dubai Opera – 7th May 2022 – Worldwide Football Superstars Invite You", Bitcoin.com, [Date of publication if different]. https://news.bitcoin.com/global-metaverse-event-of-lydian-world-in-dubai-opera-7th-may-2022-worldwide-football-superstars-invite-you/ Accessed: 11 April 2026.
  22. ↑ "Global Metaverse Event of Lydian•World in Dubai Opera – 7th May 2022 – Worldwide Football Superstars Invite You", Bitcoin.com, [Date of publication if different]. https://news.bitcoin.com/global-metaverse-event-of-lydian-world-in-dubai-opera-7th-may-2022-worldwide-football-superstars-invite-you/ Accessed: 11 April 2026.
  23. ↑ "[Title of the article about Floyd Mayweather vs. Don Moore]", The Sun, [Date of publication]. https://www.the-sun.com/sport/5393820/floyd-mayweather-don-moore-exhibition-body-shot/ Accessed: 11 April 2026.
  24. ↑ "[Title of the article about Man Utd, Pogba, Carlos, Ronaldinho]", The Sun, [Date of publication]. https://www.thesun.co.uk/sport/18935512/man-utd-pogba-carlos-ronaldinho-beautiful-game/ Accessed: 11 April 2026.
  25. ↑ "Vinicius Junior, Pogba, McKennie star in wild match in Miami hosted by Ronaldinho, Roberto Carlos", ESPN, 19 June 2022. https://www.espn.com/soccer/story/_/id/37629456/vinicius-junior-pogba-mckennie-star-wild-match-miami-hosted-ronaldinho-roberto-carlos Accessed: 11 April 2026.
  26. ↑ "Lydian.World — Floyd Mayweather, Ronaldinho, Roberto Carlos, Paul Pogba, Vinicius Jr, Paulo Dybala and many others...", CoinMarketCap (Community Post by G999), 23 June 2022. https://coinmarketcap.com/community/articles/30464/ Accessed: 11 April 2026.
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