Lafz e Aaina

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Lafz e Aaina is an Indian digital literary platform dedicated to the promotion, preservation, and revival of Urdu poetry and literature. The platform was founded in 2018 by Indian poet and technologist Shah Anis Hashmi. It provides a creative space for poets, writers, narrators, and literature enthusiasts to share Urdu literary expression through digital media.

The term *Lafz e Aaina* symbolically represents words as a mirror that reflects truth, emotions, society, and human thought.

History

Lafz e Aaina was established in 2018 with the objective of preserving classical and modern Urdu poetry in the digital era. The initiative began as a small literary effort and gradually evolved into an online community promoting Urdu language and culture.

With the growing popularity of digital platforms, Lafz e Aaina expanded its reach through audio-visual narration, poetry videos, and literary storytelling formats.

Objectives

The platform aims to:

Promote Urdu poetry and literature globally
Preserve classical and contemporary Urdu writings
Encourage emerging poets and writers
Present poetry through modern digital narration
Create awareness about Urdu literary heritage

Digital presence

Lafz e Aaina maintains an active digital presence primarily through online platforms, including YouTube.

The official channel publishes:

Urdu poetry narration
Islamic and motivational poetry
Literary short stories
Cultural and educational content

The platform focuses on presenting traditional literature in a modern digital format accessible to global audiences.

Founder

Lafz e Aaina was founded by Shah Anis Hashmi, an Indian software engineer, cybersecurity researcher, Urdu poet, narrator, and technology educator. He is known for integrating technology with literature and promoting Urdu poetry through digital media.

Content style

The platform is recognized for its emotional narration style and meaningful themes, including:

Love and spirituality
Social awareness
Moral values
Islamic teachings
Cultural identity

Community impact

Lafz e Aaina serves as a digital literary community supporting young and emerging poets. It provides visibility to new talent and encourages literary participation through online engagement.