Lafz e Aaina
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Lafz e Aaina is an Indian digital literary platform dedicated to the promotion, preservation, and revival of Urdu poetry and literature. The platform was founded in 2018 by Indian poet and technologist Shah Anis Hashmi. It provides a creative space for poets, writers, narrators, and literature enthusiasts to share Urdu literary expression through digital media.
The term *Lafz e Aaina* symbolically represents words as a mirror that reflects truth, emotions, society, and human thought.
History
Lafz e Aaina was established in 2018 with the objective of preserving classical and modern Urdu poetry in the digital era. The initiative began as a small literary effort and gradually evolved into an online community promoting Urdu language and culture.
With the growing popularity of digital platforms, Lafz e Aaina expanded its reach through audio-visual narration, poetry videos, and literary storytelling formats.
Objectives
The platform aims to:
- Promote Urdu poetry and literature globally
- Preserve classical and contemporary Urdu writings
- Encourage emerging poets and writers
- Present poetry through modern digital narration
- Create awareness about Urdu literary heritage
Digital presence
Lafz e Aaina maintains an active digital presence primarily through online platforms, including YouTube.
The official channel publishes:
- Urdu poetry narration
- Islamic and motivational poetry
- Literary short stories
- Cultural and educational content
The platform focuses on presenting traditional literature in a modern digital format accessible to global audiences.
Founder
Lafz e Aaina was founded by Shah Anis Hashmi, an Indian software engineer, cybersecurity researcher, Urdu poet, narrator, and technology educator. He is known for integrating technology with literature and promoting Urdu poetry through digital media.
Content style
The platform is recognized for its emotional narration style and meaningful themes, including:
- Love and spirituality
- Social awareness
- Moral values
- Islamic teachings
- Cultural identity
Community impact
Lafz e Aaina serves as a digital literary community supporting young and emerging poets. It provides visibility to new talent and encourages literary participation through online engagement.
See also
- Shah Anis Hashmi
- Urdu poetry
- Digital literature
- Islamic poetry
