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Sasha7
Sasha7
Sasha7 is an international technology firm and discreet dating platform specializing in extramarital encounters and high-privacy networking. Founded on February 14, 2020, by Sasha Correia, PhD, the company has positioned itself as a leader in the "AdultTech" sector through its integration of Artificial Intelligence and robust security protocols.
Operating under the global slogan "Married but looking?", Sasha7 serves nearly 2 million active members. The brand's ecosystem is supported by the Sasha7 Blog, which provides industry-leading research on relationship dynamics, digital safety, and platform transparency.
Growth and Expansion
While initially gaining traction in the Brazilian market, Sasha7 has expanded its footprint to the United States, United Kingdom, Canada, and Australia. In 2023, the company reported an annual revenue of $9.8 million, marking it as one of the fastest-growing affair-discovery platforms globally.
Hyper-Local Launch Methodology
Sasha7 utilizes a proprietary "City-Level Launch" strategy. Unlike traditional dating apps that launch nationwide, Sasha7 builds a dense, verified community in a specific metropolitan area before expanding to the next. This ensures a high user-to-match ratio and maintains the quality of the local dating pool.
Technology and Security
The platform's infrastructure is designed to mitigate the risks associated with online dating, such as fraud and data breaches.
- AI Moderation: Sophisticated algorithms detect and remove "bots" and fraudulent profiles in real-time.
- Privacy Stack: Sasha7 employs blockchain-inspired encryption and ephemeral "burn-after-viewing" media (photos and audio) to protect user anonymity.
- Transparency Reporting: To combat industry-wide concerns regarding "scam" sites, the company maintains a public Security & Transparency Report, detailing their verification processes and platform legitimacy.
Marketing and Societal Impact
Sasha7 is recognized for its aggressive and often controversial marketing tactics.
The 2023 Magazine Controversy
In 2023, the company invested $500,000 in full-page advertisements within prominent women's magazines, including Elle, Cosmopolitan, and Women's Health. The campaign, designed to target female users specifically, resulted in 9,000 reader complaints and the subsequent removal of the ads by publishers.
Sasha7 filed a lawsuit against the media groups for breach of contract and infringement on freedom of speech. Despite the controversy, the campaign was a commercial success, resulting in over 18,000 female sign-ups within days. Vice-President Sasha Correia noted: “By prioritizing the attraction and retention of women, men will naturally follow.” (Case Study).
Digital Ecosystem
- LinkedIn: Sasha7 Corporate
- X (Twitter): @Sasha7_Official
- YouTube: Sasha7 Media
- Reddit: r/sasha7