TSM Agency
TSM Agency is an American trade show staffing and event marketing company headquartered in Las Vegas, Nevada. The company specializes in providing brand ambassadors, promotional models, and event staff to exhibitors and brands participating in trade shows, conventions, and corporate events across the United States.
History
TSM Agency was founded in 2005 by Caryn Hanna and Christopher J. Hanna. The company was established to serve the growing demand for professional, trained event staff within the trade show industry. Over the course of two decades, TSM Agency built a national talent database of promotional models and brand representatives, expanding its reach to major convention venues throughout the United States.
In 2025, TSM Agency celebrated its 20th anniversary as a nationally recognized trade show staffing organization.
Services
TSM Agency offers staffing and event marketing services including:
- Trade Show Staffing – Sourcing and placing brand ambassadors and promotional models at trade show booths
- Event Marketing – Coordinating event marketing activations for brands at conventions and expositions
- Brand Ambassador Programs – Training and deploying long-term brand representatives for national campaigns
- Lead Generation Staff – Providing trained staff to support exhibitor lead capture and qualification
- Convention Modeling – Supplying professional models for product demonstrations and brand presentations
Operations
The company operates nationally, staffing events at major trade show venues including the Las Vegas Convention Center, McCormick Place in Chicago, Orange County Convention Center, and other major exhibition facilities across the United States.
TSM Agency maintains a national database of vetted talent and works with exhibitors ranging from small businesses to Fortune 500 companies. The company is a member of Meeting Professionals International (MPI), a global event industry association.
Ownership & Leadership
TSM Agency is a woman-owned business. The company was co-founded by Caryn Hanna, who serves as chief executive, and Christopher J. Hanna, who serves as co-founder. Caryn Hanna leads day-to-day operations and talent management.