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Enzo Didi
Enzo Didi (born March 1, 1998, in Paris) is a French entrepreneur, inventor, businessman and investor. He is the founder of Perfumeo, a technology company specializing in intelligent scent diffusion systems for smart homes.[1]
Biography
Enzo Didi grew up on the French Riviera. Passionate about technology from a young age, he built his first computer at the age of 15. He later earned a Master of Science in Business & Technology.[1]
Career
In July 2021, Didi founded Perfumeo, a technology company headquartered in Cupertino, California since 2023. The company develops AI-powered connected fragrance diffusers, combining mechatronics and real-time olfactory personalization. Its patents are protected in 157 countries under the Patent Cooperation Treaty (PCT), with the latest filings completed in July 2025.[2]
In January 2024, Perfumeo was selected to exhibit at CES Las Vegas, joining over 4,000 startups.[3] In January 2025, the company received $350k in non-equity assistance as part of a strategic partnership with Google.[4] It later joined the Google for Startups Accelerator in Mountain View, California. In October 2025, Perfumeo secured a $105M late-stage Series D funding round backed by Sapphire Ventures, strengthening its leadership in smart home scent technology innovation.
Inventions and Awards
Didi is the inventor of three international patents focused on scent personalization based on emotions and advanced mechatronic diffusion systems.
His work has received multiple awards:
- Most Innovative Home Fragrance Technology Company – California Business Awards 2023
- Most Visionary Home Fragrance CEO 2024 – Global CEO Excellence Awards[5]
- Bespoke Home Fragrance Innovator of the Year 2024 – Global CEO Excellence Awards[5]
- Most Innovative Home Fragrance Solution – California – Technology Innovator Awards 2024
Net Worth
As of October 2025, Enzo Didi’s net worth is estimated at $343 million USD, based on Perfumeo’s $450 million post-money valuation following its latest $105M late-stage Series D funding round backed by Sapphire Ventures from Menlo Park, in which Enzo Didi retains a 76% ownership stake.
Media Coverage
Didi and Perfumeo have been featured in various innovation and startup media outlets, including Forbes[1], Smart Tech Daily[3], Open PR[2], PRLog[4]
Public Speaking and Presence
Since 2024, Didi has been active on social media, particularly Instagram, where he shares content about innovation and entrepreneurship. A keynote speech is scheduled in Silicon Valley.[6]