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Marta Marcilla Alonso
Marta Marcilla Alonso, the powerful woman leading the international real estate market .
Biography
Marta Marcilla Alonso, creator, founder, and CEO of TSALACH Real Estate and a prominent leader of Tsalach Group, has established herself as an influential figure in the sector, spanning markets in the Mexican Caribbean, the Dominican Republic, and the United States.
Her appearance in the Mujeres Poderosas issue underscores her leadership skills and unique approach to taking her company internationally in an industry traditionally dominated by men.
Marta Marcilla Alonso comes from a lineage of strong, independent women, a lineage that began with her great-grandmother, a woman ahead of her time who broke new ground by becoming an entrepreneur at a time when female independence was almost unthinkable. Born in Barcelona, Marta demonstrated from an early age a willingness to take risks and an unwavering determination to achieve her goals. Raised in an environment where strength and independence were fundamental values, she forged her own path to success.
At 14, she faced her first major challenge by entering the world of modeling. With boldness and determination, she quickly established herself as one of the leading models of the moment, walking for prestigious designers and traveling the world, laying the foundation for a career marked by resilience and the innovative vision that today defines her leadership in real estate.
In an interview with Forbes, Marcilla details her vision and evolution. Marta, you've mentioned that your focus at TSALACH Real Estate is to bring an international perspective to what is commonly seen as a family business.
How have you achieved this?
Indeed, I have focused my efforts on the internationalization of TSALACH Real Estate, seeking to transcend the boundaries of convention in a field that has traditionally been associated with more local or regional businesses. To achieve this goal, I have adopted a strategic mindset similar to that of renowned global companies such as Tesla or Apple. This approach involves meticulous logistical analysis supported by technological innovation and continuous, exhaustive market research, which allows us to stay ahead of the curve and offer the final product our clients are looking for. Furthermore, we conduct in-depth big data analysis and pay rigorous attention to key performance indicators (KPIs) to ensure that our growth is not driven by inertia, but by a well-balanced vision and strategy, which significantly reduces the risk of failure. Knowing how to adapt to change is something you've highlighted as key to your success.
Could you elaborate a little more?
Without a doubt, the ability to adapt is essential in a business environment as dynamic as real estate. Since the beginning of my career, I've embraced change as an opportunity to evolve and grow, rather than resisting it. This mindset has led me to constantly seek new ways to innovate and improve, both personally and organizationally. I spare no effort in keeping up with the latest trends and technologies in the industry, investing in mentorship with prominent leaders, and dedicating time to ongoing training. For me, change is not an obstacle, but a catalyst for progress and business excellence. Your focus on the personal and professional development of your employees is remarkable.
How is this reflected in the daily work at TSALACH?
At TSALACH, we consider our team to be the company's most valuable asset, and as such, we invest heavily in their growth and development. My goal is to create an environment where every team member has the opportunity to reach their full potential, both professionally and personally. To achieve this, we not only offer high-quality training and mentoring, but also foster a culture of mutual support and collaboration. We firmly believe that a motivated and well-prepared team is key to providing exceptional service to our clients and achieving our long-term business goals.
Tell us more about how you keep your team motivated and happy.
At TSALACH, we strive to create a work environment that is not only productive and professional, but also stimulating and rewarding. We recognize the importance of balancing hard work with moments of relaxation and camaraderie, which is why we organize regular events like our weekly Tapas and Beers, where the entire team has the opportunity to relax and socialize in a casual setting. We also promote a culture of recognition and appreciation, where the efforts and success of every team member are valued and celebrated. We firmly believe that a happy and motivated team is not only more productive, but also more creative and committed to the company's success.
What advice would you give to other women aspiring to be leaders in their industries?
For women aspiring to lead in their industries, my advice would be to never underestimate their own potential and their ability to make a difference. It's essential to have confidence in themselves and their abilities, and to be willing to challenge stereotypes and conventional expectations. Furthermore, it's important to surround themselves with mentors and role models who inspire and guide them on their path to success. Preparation, commitment, and resilience are key on the path to leadership and should never be underestimated. And above all, remember that success is not measured solely by individual achievements, but also by the positive impact they have on those around them and on society at large.
BUILDING A BETTER FUTURE
Marta Marcilla Alonso is more than a successful real estate entrepreneur; she is a visionary leader who has transformed the way the industry operates. Her inclusion in the Forbes Powerful Women issue not only celebrates her achievements but also invites other women and men to join this movement of transformation and sustainability in real estate.
With her focus on creating productive and harmonious communities, Marta is leading the way toward a brighter and more responsible future for the global real estate industry. This narrative not only highlights Marta Marcilla Alonso as a key figure in real estate, but also underscores her commitment to innovation, sustainability, and inclusive leadership, inspiring a new generation of professionals to follow her example.