MrBit.bg is an online gambling platform operating in Bulgaria under the local domain mrbit.bg. The platform offers online casino games, live dealer casino games, sports betting, esports betting and virtual sports products for adult users and operates in accordance with Bulgarian gambling regulations.[1][2]

History

MrBit entered the Bulgarian regulated online gambling market in January 2024, launching its services after obtaining remote gambling licences issued by the Bulgarian National Revenue Agency (NRA).[3] The Bulgarian platform was launched under the local domain mrbit.bg, which is intended exclusively for Bulgarian residents who meet the legal age requirements for gambling participation.[3]

The Bulgarian product developed iteratively from launch, offering casino and sportsbook services initially, followed by expansion of game content, the introduction of native mobile applications (Android and iOS), and the addition of product verticals such as esports and virtual sports.[4]

Ownership and corporate structure

The Bulgarian platform mrbit.bg is operated by Colabium EOOD, a company incorporated in Bulgaria under UIC 207110992.[5] Colabium EOOD is registered at 3 Vitosha Blvd., Floor 6, 1000 Sofia, Bulgaria, which is listed as the official address for regulatory and licensing purposes.[5] The Mr Bit brand is listed among the online gambling brands represented by PlayAttack Affiliates, an affiliate marketing programme for gambling operators.[6]

Products and services

The online casino platform includes video slots, classic slots, jackpot games, table games, instant-win titles and branded casino games supplied by international software providers.[7] According to the game catalogue available on mrbit.bg, MrBit Casino in Bulgaria offers over 1,600 online slot games and more than 700 jackpot games.[4]

MrBit Bulgaria also operates a live casino, featuring over 500 live dealer games such as roulette, blackjack, poker, baccarat, and show games, such as Crazy Time and Monopoly Live, streamed from professional studios.[8]

The sportsbook offers pre-match and live betting markets across major sports, including football, tennis, basketball, ice hockey, MMA, boxing, rugby, darts, cricket and motorsports, as well as esports competitions.[9] The platform supports live betting, enabling users to place and settle wagers as events unfold, and provides cash-out and early-payout promotions on selected competitions and markets. Users can also create combination bets using a bet builder tool, marketed locally as Създай Залог (Create a Bet), while esports markets covering major competitive gaming titles are integrated alongside traditional sports, including selected events with embedded streams for live viewing.[10]

Esports betting covers major competitive gaming titles such as Counter-Strike 2, Dota 2, League of Legends and Valorant, with both pre-match and live betting markets available for selected esports events, which are presented within the sportsbook section of the platform, with some events featuring embedded video streams directly on the event page.[11]

Virtual sports consisting of computer-simulated sporting events with short betting cycles and rapid settlement are available on the Bulgarian platform.[12]

Providers

MrBit Bulgaria integrates casino, live casino and sportsbook content from a range of third-party software suppliers that are commonly used by licensed online gambling operators in the Bulgarian market.[13] The platform features content from over 30 game providers, including Pragmatic Play, Evolution, NetEnt, Play'n GO, Yggdrasil, Amusnet, EGT Digital, Big Time Gaming, Hacksaw Gaming, Nolimit City, Red Tiger and Ezugi, supplying slot games and live-dealer tables.[14]

Key product features

MrBit Bulgaria offers a set of betting and loyalty features that are commonly referenced in operator descriptions and Bulgarian review portals covering licensed sportsbooks and casinos. The platform includes an AI-driven accumulator suggestion tool marketed as Bet Mentor, which is designed to help users structure combination bets based on their stake and target payout.[15] Users enter the stake they want to bet and the potential winnings they are aiming for, and Bet Mentor automatically proposes a personalised combination bet that matches the user's target.[16]

MrBit Bulgaria operates a multi-level status system, branded as the Champions Club (Клуб на Шампионите), under which players collect points through real-money wagering and advance through successive levels that unlock increasing rewards and cashback benefits.[17] The highest level achieved during the week determines the player's weekly cashback percentage, which can be claimed on a recurring basis.

Free-to-play engagement mechanics, including weekly prediction challenges under the MrBit PICK 6 (BIT 6) branding, are presented on the Bulgarian platform as optional ways to participate without making a deposit, encouraging user engagement alongside real-money gaming.[18]

The platform uses gamified promotional elements such as the Колелото на Късмета ("Fortune Wheel"), which allows users to spin a digital wheel daily for the chance to receive bonuses such as free spins, free bets or other rewards, with the mechanics and prize types subject to change by campaign period and local terms.[19] Additional sportsbook promotional features available on the Bulgarian platform include Win Boost, 0% Margin Advantage and Bore Draw promotions.[20]

The mrbit.bg platform includes a referral programme marketed as Invite Friends, launched on 28 May 2025, allowing eligible Bulgarian users to invite new users via a personal referral link under defined anti-abuse rules.[21]

Market presence and localisation

MrBit's Bulgarian domain (mrbit.bg) is intended for adult users located in Bulgaria and operates in euros (EUR).[22] The platform is fully localised for Bulgarian users, providing Bulgarian-language content, local payment options including cards, e-wallets and prepaid methods, as well as customer support channels such as live chat and a local telephone contact.[22] The brand also operates regionally licensed domains for other jurisdictions to comply with national regulation.

Licensing and regulation

In Bulgaria, mrbit.bg is licensed by the Bulgarian National Revenue Agency (NRA).[3] The Bulgarian remote gambling licences cited for the operator are listed in operator materials as 000030-178 / 08.01.2024 and 000030-9937 / 18.11.2025.[23]

Responsible gambling and customer protection

MrBit Bulgaria provides a set of responsible gambling tools in line with regulatory requirements for licensed operators in Bulgaria.[24] These include deposit and wagering limits, time-outs and self-exclusion options, reality checks, age verification and KYC procedures, and links to third-party problem-gambling resources. Account-level controls and limits can generally be managed via the player account or through 24/7 customer support.[25]

Payments and withdrawals

The platform supports common payment methods for Bulgarian users, including debit and credit cards (such as Visa, Mastercard and Maestro), e-wallets (including Skrill and Neteller) and prepaid solutions (such as PaysafeCard), facilitating both deposits and withdrawals in accordance with standard industry practices.[22]

Marketing, sponsorships and partnerships

In Bulgaria, MrBit has engaged in sports sponsorships to promote its brand. The company is the title sponsor of the MrBit Vtora Liga (Bulgarian second division) for the 2025–2026 season.[26] In European football, PFC Ludogorets Razgrad has featured promotions such as "Travel to Glasgow with Ludogorets and MrBit", indicating a commercial partnership between the club and MrBit.[27]

In 2025, Камелия (Kamelia) was announced as a brand ambassador for MrBit in Bulgaria, appearing in local promotional campaigns.[28]

Reputation, awards, and public perception

In 2024, the marketing campaign for MrBit.bg was shortlisted for "Innovative Marketing Concept of the Year" at the BEGE Awards, organised alongside the Balkan Entertainment & Gaming Expo in Sofia.[29] The Bulgarian arm of the brand has also reported a nomination at the SBC Awards Europe 2025 in a "Rising Star" category, according to the company's own Bulgarian-language news release.[30]

MrBit Bulgaria is regularly profiled by independent comparison and review sites covering the Bulgarian online gambling market, with sources covering licensing, game selection, payment methods, bonuses and responsible gambling tools, providing structured information for players and highlighting the operator's presence within the Bulgarian online gambling market.[22]

External links

References

  1. https://igamingexpress.com/ct-interactive-partners-with-mrbit-bg-to-enhance-gaming-in-bulgaria/
  2. https://europeangaming.eu/portal/latest-news/2024/04/30/158218/wazdan-further-expands-european-footprint-with-mrbit-bg-partnership/
  3. 3.0 3.1 3.2 https://www.gambl.com/bulgaria/regualators/license-state-gambling-commission-of-bulgaria
  4. 4.0 4.1 https://betportal.bg/review/mrbit/
  5. 5.0 5.1 https://finansi.bg/kolabium
  6. https://www.igbaffiliate.com/en/directory/playattack-affiliates/
  7. https://ex.casino/casino/mr-bit-casino
  8. https://www.gambl.com/onlinecasinos/bulgaria/mrbit
  9. https://nostrabet.com/en/mr-bit/
  10. https://betenemy.bg/bukmeikari/mrbit/
  11. https://7sport.net/mrbit/
  12. https://xbet.bg/mrbit
  13. https://www.gamblinginsider.com/news/25066/wazdan-partners-with-operator-mrbit-bg-in-bulgaria
  14. https://www.thegamblest.com/wazdan-expands-in-europe-with-mrbit-bg-partnership/
  15. https://altenar.com/services/bet-mentor/
  16. https://nostrabet.com/mr-bit/
  17. https://pariurix.com/agentii/recenzii/mrbit
  18. https://bookmaker-ratings.bg/bonusi/igra-mr-bit/
  19. https://mrbitkazino.bg/novini/bonusi-v-koleloto-na-kiesmeta-prez-septemvri
  20. https://winlab.bg/bonusi/mr-bit/
  21. https://bookmakers.bg/betting/bonus/refer-a-friend/
  22. 22.0 22.1 22.2 22.3 https://legit.casino/reviews/mrbit-casino/
  23. https://nra.bg/wps/portal/nra/nachalo
  24. https://www.bulgarian.llc/gambling-licence-bulgaria-online-gaming-rules-fees-and-help/
  25. https://legalpilot.com/country/bulgaria/
  26. https://bfunion.bg/news/51049/0
  27. https://www.ludogorets.com/en/news/?i=7308
  28. https://casinoslots.bg/mr-bit-kazino
  29. https://focusgn.com/bege-awards-2024-shortlisted-companies-announced
  30. https://mr-bit-bg.com/blog/mr-bit-sbc-awards-2025-nominacia