Theron Bassett

Theron A. Bassett II is an American military veteran, organizational leadership professional, manager, brand founder, and life coach. By the age of 24, he oversaw a $3.2 million operational budget, guided 45 personnel in operations, aided in providing direct medical support for patients in critical condition, and maintained armed security in hostile environments such as designated combat zones while serving in the United States Armed Forces. He further establishes his reach as the founder and rights holder of Improve or Death (@ImproveOrDeath), a cultural brand that promotes Inclusive Traditional Christianity through synodality and ecumenism, Traditional Classical Liberalism, American Exceptionalism, voluntary household patriarchy, and asset ownership.

Improve or Death promotes interfaith dialogue and mutual respect among the Abrahamic faiths while opposing ideological extremism from both the left and right—a message that garnered tens of millions of views on X (formerly Twitter) between 2024 and 2025.

Early Life

Born in 2001 in the Midwest, United States, Bassett attended Princeton High School (Ohio), where he was a reserve bench player on the men’s junior varsity basketball team and competed as a varsity cross-country runner. He was later recruited on a partial athletic scholarship to compete in cross country, track, and volleyball at Lincoln College in Lincoln, Illinois.

Military and professional career

Bassett served in the United States Armed Forces as a materiel manager and logistician. He began as an entry-level recruit and advanced rapidly, participating in operations in combat zones. He was on deployment orders for longer than the duration of World War I (approximately four years) and, separately, longer than the duration of U.S. involvement in World War II (3 years, 8 months, and 25 days; 1,364 days).

The percentage of American men under 30 with two master’s degrees is extremely small—likely far below 1%. Bassett fell into this category by age 25, having two master’s degrees at an unusually early age.

Notable achievements include:

Direct oversight of multimillion-dollar budgets—including a $3.2 million budget—and leading 45 people as a senior logistician, before the age of 24.

Specialized expertise in aviation logistics and medical logistics—leading the supply department at an airfield and a medical facility—while managing high-volume mail distribution at a deployed post office (including over 20,000 mail items over several months) and maintaining mission-critical readiness and regulatory compliance.

Providing direct medical support for patients in critical condition in austere combat environments, ensuring timely delivery and management of life-sustaining medical supplies.

Awarded multiple citations and medals for meritorious service.

Responsible for maintaining armed security during hostile environments.

By age 23, he stood 1,248 hours of armed security downrange.

He credits his experience in diplomacy and armed conflict with developing expertise in organizational leadership, project management, supply chain operations, and interpersonal counseling.

Education

Bassett attended the University of Massachusetts Global, Capella University, Ashworth College, and Princeton High School (Ohio). He holds several advanced degrees, including a Master of Business Administration (MBA) and a Master of Arts in Organizational Leadership (MAOL), the latter conferred in 2026. Additionally, he is a candidate for further graduate and postgraduate programs.

Improve or Death

Bassett established Improve or Death LLC in August 2019 after briefly experiencing homelessness as a young adult in his late teens, enlisting in the service, and later facing a second short period of homelessness in his early twenties while being a reservist in the service and managing mechanical vending machines.

By his early‑to‑mid twenties, his brand became nationally known from 2024 to 2025 on X.

His brand continues to expand its asset and property portfolio to this day.

Core positions

Defense of inclusive classical liberalism and traditional Christian synodality.

Deconstruction of left- and right-wing ideological extremism, radical populism, and strongly opposing antisemitism.

Promotion of American exceptionalism, cultural normalcy, and interfaith cooperation among Christians, the Jewish people, and Muslims.

Encouragement of voluntary patriarchal households led by self-disciplined men, complementarian roles, and affirmation of traditional femininity.

Rejection of partisan tribalism, support for institutional integrity, and advocacy for urban American renewal.

Personal views and philosophy

Bassett’s commentary peacefully opposes both conservative and progressive ideology but supports inclusive traditional values, classical liberalism and voluntary patriarchy in households.

It stresses caution against populism and anti-institutionalism in support of responsible globalism, traditional patriarchal values within households, family-based provision over state dependency, and warnings against moral decline in younger generations.

Theron Bassett describes himself as a repentant “worthless sinner”—not a saint, not an apologist, but sensible.