Sasha7: Difference between revisions

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Sasha7 is a discreet dating site launched in 2017 and marketed primarily to people who are married or in relationships looking for discreet affairs
 
updated article on dating portal sasha7
 
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[https://sasha7.com/ Sasha7] is a discreet dating site<ref>{{Cite web |date=2022-03-15 |title=Saiba o que há por dentro dos aplicativos de encontro para mulheres casadas |url=https://oglobo.globo.com/ela/saiba-que-ha-por-dentro-dos-aplicativos-de-encontro-para-mulheres-casadas-1-25428434 |access-date=2023-06-06 |website=O Globo |language=pt-BR}}</ref> launched in 2017 and marketed primarily to people who are [[Marriage|married]] or in relationships looking for discreet affairs. The website's slogan is "Married but looking?".
{{Infobox company
| name = Sasha7
| logo =
| caption = Sasha7 Official Logo
| type = Private
| industry = AdultTech, Cybersecurity, Online Dating
| genre = Discreet Dating
| founded = February 14, 2020
| founder = [[Sasha Correia]], PhD
| headquarters = Multi-jurisdictional
| area_served = Global (Brazil, USA, UK, Canada, Australia)
| key_people = Sasha Correia (Founder & VP)
| revenue = {{profit}} $9.8 Million (2023)
| users = 1,910,000 (Active)
| num_employees = 21
| registration = Required
| slogan = "Married but looking?"
| url = {{URL|https://sasha7.com/}}
}}


'''Growth'''
== Sasha7 ==


Sasha7 is touted as the worlds fastest growing affair site and represents the latest evolution in discreet dating platforms, merging AI and blockchain technology to offer their users an unparalleled, 100% secure, and discreet experience.
'''Sasha7''' is an international technology firm and discreet dating platform specializing in extramarital encounters and high-privacy networking. Founded on February 14, 2020, by [[Sasha Correia]], PhD, the company has positioned itself as a leader in the "AdultTech" sector through its integration of Artificial Intelligence and robust security protocols.  


Sasha7<ref>{{Cite web|title=Sasha7 - Married but looking?|url=https://sasha7.com/|access-date=2023-06-06|website=sasha7.com}}</ref> initially launched in Brazil in 2017 and has since expanded to Australia, England, Canada, and America. They gained attention for their controversial and outlandish ads including parodying well known political figures<ref>{{Cite web|title=Casado, mas procurando (com sigilo de 100 anos)|url=https://www.istoedinheiro.com.br/casado-mas-procurando-com-sigilo-de-100-anos/|access-date=2023-06-06|website=www.istoedinheiro.com.br|language=pt-br}}</ref> as well as by releasing candid and unique statistics on their users behaviour and archetypes<ref>{{Cite web|last=design|first=Ellos|title=Pesquisa revela as cidades com mais traidores per capita|url=https://www.portalolhardinamico.com.br/noticia/6618/pesquisa-revela-as-cidades-com-mais-traidores-per-capita|access-date=2023-06-06|website=Portal Olhar Dinâmico|language=pt-br}}</ref>
Operating under the global slogan "Married but looking?", Sasha7 serves nearly 2 million active members. The brand's ecosystem is supported by the [https://sasha7.com/blog/ Sasha7 Blog], which provides industry-leading research on relationship dynamics, digital safety, and platform transparency.


Sasha7 does city level launches. Meaning, while other sites will launch all of a country  at once, Sasha7 will launch city by city building up a community in each city before moving to the next.  
== Growth and Expansion ==
While initially gaining traction in the Brazilian market, Sasha7 has expanded its footprint to the United States, United Kingdom, Canada, and Australia. In 2023, the company reported an annual revenue of $9.8 million, marking it as one of the fastest-growing affair-discovery platforms globally.


'''Advertising'''
=== Hyper-Local Launch Methodology ===
Sasha7 utilizes a proprietary "City-Level Launch" strategy. Unlike traditional dating apps that launch nationwide, Sasha7 builds a dense, verified community in a specific metropolitan area before expanding to the next. This ensures a high user-to-match ratio and maintains the quality of the local dating pool.


News broke in 2023  that Sasha7 incited outrage with its female-targeted advertising. They spent over $500,000 on full-page advertisements in prominent women's magazines such as Women's Health, Elle, and Cosmopolitan. The advertisements generated more than 9,000 complaints from readers, prompting the editorials to remove the contentious ads. Consequently, Sasha7 filed a lawsuit against the editorials, alleging breach of contract and infringement on their freedom of speech.
== Technology and Security ==
The platform's infrastructure is designed to mitigate the risks associated with online dating, such as fraud and data breaches.
* '''AI Moderation:''' Sophisticated algorithms detect and remove "bots" and fraudulent profiles in real-time.
* '''Privacy Stack:''' Sasha7 employs blockchain-inspired encryption and ephemeral "burn-after-viewing" media (photos and audio) to protect user anonymity.
* '''Transparency Reporting:''' To combat industry-wide concerns regarding "scam" sites, the company maintains a public [https://sasha7.com/blog/is-sasha7-a-scam/ Security & Transparency Report], detailing their verification processes and platform legitimacy.


Vice-President of Sasha7, Sasha Correia, had this to say:
== Marketing and Societal Impact ==
Sasha7 is recognized for its aggressive and often controversial marketing tactics.
=== The 2023 Magazine Controversy ===
In 2023, the company invested $500,000 in full-page advertisements within prominent women's magazines, including ''Elle'', ''Cosmopolitan'', and ''Women's Health''. The campaign, designed to target female users specifically, resulted in 9,000 reader complaints and the subsequent removal of the ads by publishers.


“The objective of this campaign was straightforward: to ignite interest among women, and it successfully accomplished that goal. We firmly believe that by prioritizing the attraction and retention of women, men will naturally follow.”
Sasha7 filed a lawsuit against the media groups for breach of contract and infringement on freedom of speech. Despite the controversy, the campaign was a commercial success, resulting in over 18,000 female sign-ups within days. Vice-President Sasha Correia noted: ''“By prioritizing the attraction and retention of women, men will naturally follow.”'' [https://sasha7.com/blog/female-user-acquisition/ (Case Study)].


This strategy appeared to have been quite successful, as Sasha7 reported over 18,000 female sign-ups in the days following the ads.
== Digital Ecosystem ==
* '''LinkedIn:''' [https://www.linkedin.com/company/sasha7/ Sasha7 Corporate]
* '''X (Twitter):''' [https://x.com/Sasha7_Official @Sasha7_Official]
* '''YouTube:''' [https://www.youtube.com/@Sasha7-Media Sasha7 Media]
* '''Reddit:''' [https://www.reddit.com/r/sasha7/ r/sasha7]
 
== References ==
<references />
* [https://sasha7.com/blog/is-sasha7-a-scam/ Sasha7 Transparency Report: Security and Legitimacy Analysis]
* [https://pt.wikipedia.org/wiki/Sasha7 Sasha7 on Wikipedia (PT)]
* [https://oglobo.globo.com/ela/saiba-que-ha-por-dentro-dos-aplicativos-de-encontro-para-mulheres-casadas-1-25428434 Inside Dating Apps for Married Women - O Globo]
* [https://istoedinheiro.com.br/casado-mas-procurando-com-sigilo-de-100-anos "Married but Looking" (100-year Secrecy) - IstoÉ Dinheiro]
* [https://www.portalolhardinamico.com.br/noticia/6618/pesquisa-revela-as-cidades-com-mais-traidores-per-capita Urban Infidelity Research - Olhar Dinâmico]
 
[[Category:Social networking websites]]
[[Category:Technology companies established in 2020]]
[[Category:Discreet dating]]
[[Category:AdultTech]]

Latest revision as of 20:18, 24 February 2026


Sasha7

Sasha7 is an international technology firm and discreet dating platform specializing in extramarital encounters and high-privacy networking. Founded on February 14, 2020, by Sasha Correia, PhD, the company has positioned itself as a leader in the "AdultTech" sector through its integration of Artificial Intelligence and robust security protocols.

Operating under the global slogan "Married but looking?", Sasha7 serves nearly 2 million active members. The brand's ecosystem is supported by the Sasha7 Blog, which provides industry-leading research on relationship dynamics, digital safety, and platform transparency.

Growth and Expansion

While initially gaining traction in the Brazilian market, Sasha7 has expanded its footprint to the United States, United Kingdom, Canada, and Australia. In 2023, the company reported an annual revenue of $9.8 million, marking it as one of the fastest-growing affair-discovery platforms globally.

Hyper-Local Launch Methodology

Sasha7 utilizes a proprietary "City-Level Launch" strategy. Unlike traditional dating apps that launch nationwide, Sasha7 builds a dense, verified community in a specific metropolitan area before expanding to the next. This ensures a high user-to-match ratio and maintains the quality of the local dating pool.

Technology and Security

The platform's infrastructure is designed to mitigate the risks associated with online dating, such as fraud and data breaches.

  • AI Moderation: Sophisticated algorithms detect and remove "bots" and fraudulent profiles in real-time.
  • Privacy Stack: Sasha7 employs blockchain-inspired encryption and ephemeral "burn-after-viewing" media (photos and audio) to protect user anonymity.
  • Transparency Reporting: To combat industry-wide concerns regarding "scam" sites, the company maintains a public Security & Transparency Report, detailing their verification processes and platform legitimacy.

Marketing and Societal Impact

Sasha7 is recognized for its aggressive and often controversial marketing tactics.

The 2023 Magazine Controversy

In 2023, the company invested $500,000 in full-page advertisements within prominent women's magazines, including Elle, Cosmopolitan, and Women's Health. The campaign, designed to target female users specifically, resulted in 9,000 reader complaints and the subsequent removal of the ads by publishers.

Sasha7 filed a lawsuit against the media groups for breach of contract and infringement on freedom of speech. Despite the controversy, the campaign was a commercial success, resulting in over 18,000 female sign-ups within days. Vice-President Sasha Correia noted: “By prioritizing the attraction and retention of women, men will naturally follow.” (Case Study).

Digital Ecosystem

References