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Sasha7
Sasha7 is a discreet dating site[1] launched in 2017 and marketed primarily to people who are married or in relationships looking for discreet affairs. The website's slogan is "Married but looking?".
Growth
Sasha7 is touted as the worlds fastest growing affair site and represents the latest evolution in discreet dating platforms, merging AI and blockchain technology to offer their users an unparalleled, 100% secure, and discreet experience.
Sasha7[2] initially launched in Brazil in 2017 and has since expanded to Australia, England, Canada, and America. They gained attention for their controversial and outlandish ads including parodying well known political figures[3] as well as by releasing candid and unique statistics on their users behaviour and archetypes[4]
Sasha7 does city level launches. Meaning, while other sites will launch all of a country at once, Sasha7 will launch city by city building up a community in each city before moving to the next.
Advertising
News broke in 2023 that Sasha7 incited outrage with its female-targeted advertising. They spent over $500,000 on full-page advertisements in prominent women's magazines such as Women's Health, Elle, and Cosmopolitan. The advertisements generated more than 9,000 complaints from readers, prompting the editorials to remove the contentious ads. Consequently, Sasha7 filed a lawsuit against the editorials, alleging breach of contract and infringement on their freedom of speech.
Vice-President of Sasha7, Sasha Correia, had this to say:
“The objective of this campaign was straightforward: to ignite interest among women, and it successfully accomplished that goal. We firmly believe that by prioritizing the attraction and retention of women, men will naturally follow.”
This strategy appeared to have been quite successful, as Sasha7 reported over 18,000 female sign-ups in the days following the ads.
- ↑ {{#if: | {{{author}}} }} {{#if: https://oglobo.globo.com/ela/saiba-que-ha-por-dentro-dos-aplicativos-de-encontro-para-mulheres-casadas-1-25428434 | Saiba o que há por dentro dos aplicativos de encontro para mulheres casadas }} {{#if: | {{{publisher}}}. }} {{#if: 2023-06-06 | Accessed: 2023-06-06. }}
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- ↑ {{#if: | {{{author}}} }} {{#if: https://www.istoedinheiro.com.br/casado-mas-procurando-com-sigilo-de-100-anos/ | Casado, mas procurando (com sigilo de 100 anos) }} {{#if: | {{{publisher}}}. }} {{#if: 2023-06-06 | Accessed: 2023-06-06. }}
- ↑ {{#if: | {{{author}}} }} {{#if: https://www.portalolhardinamico.com.br/noticia/6618/pesquisa-revela-as-cidades-com-mais-traidores-per-capita | Pesquisa revela as cidades com mais traidores per capita }} {{#if: | {{{publisher}}}. }} {{#if: 2023-06-06 | Accessed: 2023-06-06. }}