Cassius Keita

From WikiAlpha


Cassius Keita (born 17 March 2000), also known as Muhammad Omar, is a British American strategist, author, and sports consultant. He is known for his work in boxing, athlete management, cultural strategy, and long-term system design for public figures, brands, and media organisations.

His professional background spans Web3 culture, strategic advisory work, and the development of long-range positioning frameworks for fighters and creators.

Early Life

Keita grew up between the United States and the United Kingdom. He attended Brooklyn Technical High School, a selective STEM-focused public school in New York City. His early interests included competitive sport, digital culture, and the structural study of influence and public narrative.

Career

Keita works across strategy, sport, and advisory roles. He is recognised for applying long-term analytical frameworks to boxing, helping fighters structure their branding, decision-making, and competitive direction. His approach blends cultural insight, digital understanding, and traditional athletic management.

Before entering combat sports, Keita gained attention in the Web3 and digital identity space, where he worked on utility design, brand clarity, and long-term project positioning. This period shaped his later transition into athlete advisory work, where the same principles of narrative consistency and structural advantage apply.

His strategic guidance is associated with several high-performance fighters and emerging prospects. His work emphasises longevity planning, psychological structure, and media positioning rather than short-term visibility.

Author

Keita is the author of The Hidden War, a book exploring modern power, personal leverage, and strategic behaviour in environments with structural disadvantages. The book is distributed globally across platforms including Apple Books, Kobo, Everand, Smashwords, and Indigo.

Media Coverage

Keita has been profiled and referenced in multiple international publications:

  • GQ South Africa – The Architect of Boxing’s Next Golden Era
  • CryptoDaily – From Web3 Visionary to Boxing’s Secret Weapon
  • Economic Insider – Boxing’s Rising Stars’ Strategist
  • The Chicago Journal – The Strategic Mind Behind Boxing’s New Era
  • Miami Wire – The Strategic Maestro Inspired

Personal Life

Keita divides his time between London and New York. He maintains a private lifestyle and works primarily in advisory, strategic consulting, and athlete development.

References

External links

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