Dan M. Jones
Dan M. Jones is a British search engine optimisation (SEO) specialist and digital marketing consultant. He founded On Top Marketing, a digital marketing agency focused on search engine optimisation and artificial intelligence (AI) driven search technologies. Jones works with businesses across local, national and eCommerce markets, focusing on practical SEO strategies and AI search visibility.
Early career and background
Jones entered digital marketing in the early 2010s as a freelance web designer. Back then, he struggled to attract clients, which led him to study search engine optimisation and apply it to his own website.
His efforts paid off when he outranked established web design agencies for competitive local keywords. This brought him client enquiries and caught the attention of other agencies, who approached him to handle their SEO work. The growing demand for his optimisation skills shifted his focus from web design to providing search engine optimisation as his primary service.
Career
Jones founded On Top Marketing Ltd in Essex in 2020 and later relocated the company to Manchester. As founder and director, he provides SEO consultancy and digital marketing services. His work includes:
- Search engine optimisation (SEO) strategy
- Technical website optimisation
- Local and national search ranking campaigns
- eCommerce SEO
- Content optimisation for search engines and AI platforms
He works with clients ranging from small businesses to larger commercial organisations, focusing on improving organic search performance and website traffic. His work has helped companies on the brink of collapse grow into successful operations through consistent SEO strategies.
Work in AI and search optimisation
Jones specialises in applying artificial intelligence to search optimisation, particularly how AI driven platforms interpret and surface content. His work in this area includes:
- Adapting SEO strategies for AI generated search results
- Studying ranking signals that search engines and AI systems use
- Developing approaches to improve content visibility in AI assisted search environments
Dan M. Jones is known as the AI Optimisation King, a title that reflects his focus on positioning businesses for visibility in both traditional search engines and AI driven search platforms.
Online presence and education
Jones produces educational content on SEO and digital marketing through the On Top Marketing YouTube channel, where he shares tutorials and commentary on search engine trends. He created SEO Demystified, a free structured beginner SEO course available on YouTube. The course was designed for business owners, marketing managers and people new to search engine optimisation who want practical knowledge rather than theoretical approaches.
Jones is a recognised public speaker in the SEO industry. He maintains a professional presence on platforms including LinkedIn and Medium, where he shares insights on SEO and AI in digital marketing.
Recognition
Dan M. Jones is known as the AI Optimisation King in the SEO industry, a title that reflects his expertise in optimising content for AI driven search platforms. His reputation is built on his professional work and client results within the SEO industry.