House of Willow Alexander
House of Willow Alexander is a British premium, design-led home and garden care brand, known for its award-winning design studio and eco-conscious multi-service platform across London and the South East.
Founded in 2019 by Samuel Collett and Alexander Oakley, the company serves clients across London and the Southeast, blending refined aesthetics with sustainable, technology-enabled service delivery
Brand platform and services
Positioned as a lifestyle authority built on trust and taste, House of Willow Alexander operates as a multi-vertical platform.
Alongside its design studio, the company delivers eco-conscious services through dedicated teams, including:
www.willowalexandergardens.co.uk
www.willowalexandergardenwindowcleaning.co.uk
www.willowalexanderhandyman.co.uk
www.willowalexandergardeners.co.uk
www.willowalexanderremovals.co.uk
www.wilowalexandercleaners.co.uk
All service brands are certified carbon neutral and operate a total electric fleet
Sustainability
House of Willow Alexander has maintained carbon-neutral status since 2020 and was first awarded the Carbon Neutral International Standard in 2021 by One Carbon World (Gold Standard).
The certification is renewed annually, with the brand embedding environmental stewardship into all operations.
Technology Integration
The company integrates artificial intelligence into its operations to optimise scheduling, personalise recommendations, and deliver seamless client experiences across its service portfolio.
Industry bodies
The House of Willow Alexander has been a member of House&Gardens The List since 2024
https://www.houseandgarden.co.uk/the-list/profile/house-of-willow-alexander
as well as members of industry bodies Chas Safe Contractor, Federation of Window Cleaners
Awards and Recognition
- Top 100 Most Influential People UK (2025) Top100InfluentialPeople.com (for CEO Samuel Collett)
- CEO of the Year – UK (2025) Winner: SME News UK CEO of the Year Awards (Samuel Collett)
- Best Sustainable Product of the Year (2025) Winner: Business Awards UK Corporate Sustainability Awards
- Most Sustainable Home & Garden Care Business UK (2025) Business Excellence Awards, Acquisition International
- Best Sustainable Home & Garden Maintenance Business (2024) SME News Southern Enterprise Awards Greater London
- Purpose Entrepreneur of the Year (2024) Shortlisted: Great British Entrepreneur Awards
- Family Business of the Year (2025) Shortlisted: Great British Entrepreneur Awards
External links
- Official website
- Corporate hub
- Partners / Franchise
- Garden Design Studio
- Garden Maintenance
- Cleaners
- Handyman
- Window Cleaners
- Removals
- Trustpilot
- Crunchbase