Kueez
Kueez is an international advertising technology company specializing in performance-driven audience development and monetization solutions. Originally established as a digital publisher, the company transitioned into a technology provider offering tools for revenue diversification and audience optimization.
History
Kueez was founded in 2015 and officially launched in 2016 by Ori Mendy, Daniel Tony, and Or Katznelson, with Shahaf Kimhi joining the founding team in early 2017.[1] The company initially focused on socially distributed content, utilizing internal data-driven tools to track virality and user interaction patterns.
As the digital landscape shifted toward first-party data and cookieless environments, Kueez pivoted from content publishing to developing proprietary technology for traffic acquisition and revenue management. In December 2022, the company was recognized by Globes and Statista as one of the fastest-growing private companies in Israel.[2]
In 2025, the company expanded its technology suite to include contextual first-party signals, leveraging anonymized on-page data to optimize advertising without reliance on third-party cookies.
Products and Services
Kueez operates two primary technology suites focused on the supply and demand sides of the advertising ecosystem.
Monetization Suite (KueezRTB)
KueezRTB is a Supply-side platform (SSP) that integrates first-party data and cookieless identification solutions. It is designed to enrich bid requests for digital publishers. According to industry reports from 2025, the platform has been noted for high win rates in programmatic auctions.[3] The platform currently serves over 15,000 domains across news, gaming, and finance verticals.
Performance Marketing Suite
The company provides an end-to-end platform for advertisers focusing on E-commerce, search, and content discovery. Key features include:
- Automated Ad-Buying: Algorithmic models that synchronize data signals for real-time campaign optimization.
- Creative Automation: Tools combining generative AI and performance analytics for content creation.
- Optimization Tools: Infrastructure for A/B testing, landing page optimization, and cross-platform technical performance.
Operations
Headquartered in Tel Aviv, Kueez is organized into divisions for data science, engineering, and revenue operations. The company maintains partnerships with major digital media organizations and platforms, including Meta, X, and Google.[4][5]