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Omni Social App
Introduction
Omni Social App is a social networking and link-in-bio platform launched in July 2023. Built on the Bluesky protocol, it enables users to manage their digital identity by consolidating social media accounts and content into a unified profile. The platform provides features like custom links, social networking, e-commerce integration, and AI-powered content tools, catering to individuals, creators, and businesses.
History
Omni Social App was founded by Kenneth Mak in 2023 as a side project during buildspace’s nights and weekends season 4. It evolved from Shopmatey, a social commerce platform also created by Mak. The project gained traction through the AWS Startups program, aiming to blend social networking, e-commerce, and personal branding into a cohesive digital experience.
Features
Link-in-Bio: Users can create custom links, such as omni.me or omni.channel, and use their own domains to centralize their online presence.
Social Networking: Utilizing the Bluesky protocol, Omni supports posting, commenting, and liking content within a decentralized network.
E-Commerce: The platform offers shoppable posts and video feedback for product reviews, enabling e-commerce activities.
AI Content Tools: Omni includes AI-driven tools to assist with post planning and optimization, enhancing user engagement.
Bluesky Integration: As a Bluesky client, Omni allows users to manage their accounts, access timelines, and interact with video content.
Technology
Omni Social App operates on the AT protocol, the foundation of the Bluesky social network. This decentralized protocol enhances user control over data and interactions, distinguishing Omni from traditional social platforms.
Omni Social App is developed by Omnichannel Limited, which also owns Shopmatey, an e-commerce platform.