Perfumeo
Overview
Perfumeo is an American technology start-up based in Silicon Valley, Cupertino, California, specializing in smart home fragrance diffusers. The company was founded in July 2021 in Paris by Enzo Didi, a French entrepreneur from the Grasse region, and relocated its headquarters to Silicon Valley in April 2023. Perfumeo combines artificial intelligence, data science, and sustainable innovation to reinvent the way fragrances are experienced at home.
History
Perfumeo was conceived by Enzo Didi, who grew up near Grasse, often referred to as the world capital of perfume. Inspired by his passion for both fragrance and technology, Didi sought to merge these worlds through connected design and emotional personalization. His vision led to the creation of Perfumeo, a system that allows users to craft personalized olfactory experiences reflecting their emotions, memories, and environments.
The company first launched in France in 2021 before expanding to the United States in 2023, aligning its operations with the global technology ecosystem of Silicon Valley to accelerate international growth.
Technology and Innovation
Perfumeo develops smart home fragrance diffusers operated via a Bluetooth- and Wi-Fi-enabled mobile app. The system uses proprietary AI algorithms and sensor data to adapt scent compositions to users’ moods in real time, offering a personalized and immersive olfactory experience.
The company holds three international patents covering its core technologies, integrating AI, data science, mechatronics, and chemistry. These innovations are protected under PCT and WIPO frameworks in 157 countries (latest filings: July 2025). Perfumeo’s patented system enables dynamic fragrance adjustment across a wide olfactive palette, including citrus, floral, spice, and exotic blends, while ensuring sustainable capsule design and minimal environmental impact.
Products
Perfumeo’s flagship product is a smart fragrance diffuser with a minimalist, rose-inspired design. The device includes three interchangeable fragrance capsules and connects to the mobile app, enabling users to remotely configure and schedule scents according to mood, time of day, or personal preference.
Philosophy
Didi’s philosophy centers on the belief that perfume is not just about fragrance, but about memories and emotions. He has described perfumes as “diaries that tell our story through scent.” This principle forms the foundation of Perfumeo’s mission: to transform home scenting into a form of personal storytelling.
Valuation and Recognition
As of October 2025, Perfumeo is valued at $450 million USD, following multiple funding rounds. Its latest raise was a $105M late-stage Series D backed by Sapphire Ventures. Perfumeo has also been selected for the Google for Startups Accelerator. The company is leading the next generation of innovation in smart home scent technology. Perfumeo’s third-generation diffuser has received positive feedback in prototype evaluations and consumer focus groups.
Perfumeo has been selected for the Google for Startups Accelerator and is backed by Google as a strategic partner with non equity assistance. The company was nominated for the 2023 California Business Awards and received recognition from Forbes in 2025 for its achievements in innovation and design.
Perfumeo is preparing for a Direct Listing (IPO) on the Nasdaq Capital Market in New York, scheduled for 2026, and a keynote in Silicon Valley. Perfumeo also has its own profile page on Bloomberg.com and was featured in Rothschild & Co’s latest Global Advisory newsletter in the November 2025 – Growth Equity Update. The company appears on page 16 of 21 in the section covering U.S. fundraising rounds of $100M+.
Corporate Vision
Perfumeo plans to expand into major retail channels such as Amazon, Best Buy, Walmart, Target, and Bed Bath & Beyond, while exploring collaborations with artists, designers, and musicians. Its long-term vision is to create shared olfactory experiences that bridge art, emotion, and technology.
Founder
Enzo Didi (born 1998, Paris, France) is the founder and CEO of Perfumeo. Originating from the Grasse region, he is of Sephardic Jewish descent and identifies as an atheist. Didi is recognized for combining traditional perfumery with modern technology. At 27, he is considered one of the youngest innovators in the fragrance and smart home industries, achieving a centimillion-dollar net worth and international media attention for his entrepreneurial success.
In his personal life, Didi enjoys tennis and beach volleyball.