ProfileTree

From WikiAlpha

ProfileTree Web Design and Digital Marketing Limited, trading as ProfileTree, is a digital marketing and web design agency established in Belfast, Northern Ireland in 2011. The company is headquartered at the McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, and employs 30 staff across web development, SEO, content marketing, video production, and AI training.

History and Background

Ciaran Connolly founded ProfileTree in 2011 following a career in digital marketing that took him from Northern Ireland to positions in Kent (England), Dubai (UAE), and Cairo (Egypt). On returning to Belfast, Connolly built ProfileTree initially around content marketing and online brand development. The company expanded progressively into web design and development, SEO, video production, and AI training as those services became central to how businesses build online visibility and generate leads.

Before taking on client work, the ProfileTree team built and scaled its own portfolio of online properties, giving the agency direct, commercially tested experience of the strategies it recommends. That practitioner background has remained a defining characteristic of how ProfileTree works.

By 2026, ProfileTree had grown to a 30-person team and reported over 1,000 completed client projects, a 5-star Google rating from more than 450 reviews, and AI training delivered to over 1,000 businesses through its Future Business Academy platform.

Services

ProfileTree's service portfolio covers six core disciplines.

WordPress web design and development covers business websites, WooCommerce e-commerce platforms, Shopify development, and bespoke web applications. Technical SEO, Core Web Vitals performance, accessibility standards, and mobile usability are treated as essential build requirements on every project.

Search engine optimisation services include technical SEO audits, on-page content optimisation, local SEO for businesses targeting visibility across Northern Ireland towns and cities, regional SEO covering Northern Ireland and the Republic of Ireland, and national SEO programmes for clients competing across the UK. Google Business Profile management is delivered as part of local SEO programmes.

Content marketing covers keyword research, content strategy, long-form article production, service page copywriting, landing page development, and performance analysis. ProfileTree produces content designed to earn organic search rankings and guide commercial audiences toward enquiry.

Video production is an in-house capability covering promotional videos, animated explainer content, YouTube channel production, and podcast content. The agency operates The ProfileTree Podcast, hosted by Ciaran Connolly.

AI training and implementation is delivered through Future Business Academy at futurebusinessacademy.com. Programmes have been completed by over 1,000 businesses across Northern Ireland and Ireland, covering AI tools for content creation, customer service, data analysis, and business workflow improvement.

Digital strategy consulting covers planning, channel selection, budget allocation, and performance measurement for businesses building or restructuring their digital marketing programmes.

Geographic Reach

ProfileTree serves clients across Belfast, Derry/Londonderry, Lisburn, Newry, Bangor, Armagh, Antrim, Omagh, Ballymena, and Enniskillen in Northern Ireland. The agency also works with clients throughout the Republic of Ireland, including Dublin, Cork, Galway, and Limerick, and serves businesses remotely across England, Scotland, and Wales.

Recognition

ProfileTree received the Silver Award for Tech Family Business of the Year at the Irish Family Business Awards. Ciaran Connolly is a regular speaker at digital marketing, entrepreneurship, and AI adoption events across Northern Ireland and Ireland, and serves as a mentor to emerging entrepreneurs in the region's technology and creative sectors.

External Links

References

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