Samuel Collett
Samuel Collett is a British entrepreneur and co-founder of House of Willow Alexander, recognised for his leadership in sustainable, design-led home and garden services and named among the UK's 2025 Top 100 Most Influential Business Leaders.
He is the co-founder and Chief Executive Officer of House of Willow Alexander, a premium, design-led home and garden brand integrating interiors, gardens, and multiple eco-conscious service verticals into a unified lifestyle platform.
Career
Collett's career spans over a two decades in brand communications, and public relations and marketing, with experience working with global brands including Warner Bros, Nickelodeon, Fashion Rocks, Unconditional London, Paramount, and Capcom.
Leadership at House of Willow Alexander
Since co-founding the company in 2019 with his husband and business partner Alexander Oakley, Collett has driven its transformation into a multi-brand, AI-powered service platform.
Under his leadership, He crafted a portfolio of service brands that support a multi award winning design studio working across London and the Southeast. The unique blend on Ecommerce & AI diagnostics that support the portfolio of services mixed with the brands premium heritage aesthetic has epitomises his bold leadership style .
Awards and Recognition
- Top 100 Most Influential People â UK (2025) Top100InfluentialPeople.com
- CEO of the Year UK (2025) Winner: SME News UK CEO of the Year Awards
- Best Sustainable Product of the Year (2025) Winner: Business Awards UK Corporate Sustainability Awards
- Purpose Entrepreneur of the Year (2024) Shortlisted: Great British Entrepreneur Awards
- Family Business of the Year (2025) Shortlisted: Great British Entrepreneur Awards