Trần Thanh Phương

Trần Thanh Phương (Tran Thanh Phuong) (born 1980) is a Vietnamese business leader, legal consultant, and regulatory strategist known for his pioneering role in import-export compliance and product conformity certification for information and communication technology (ICT) products in Vietnam. He is the Founder and Chief Executive Officer of ExtendMax Vietnam Company Limited, a leading consulting firm specialized in regulatory affairs, market access, and Importer of Record (IOR) services.

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Biography

Tran Thanh Phuong began his career in multinational corporations, gaining experience in business operations, management, and market strategy. In 2015, observing the increasing complexity of Vietnam’s regulatory environment—especially for foreign technology companies—he founded ExtendMax with a vision to become a trusted partner for navigating legal and technical barriers.

Under his leadership, ExtendMax has become the leading firm in Vietnam for ICT compliance consulting, working closely with global clients to ensure smooth market entry, project implementation, and post-market obligations.

Mr. Trần Thanh Phương

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Professional Career

Tran Thanh Phuong is widely recognized for his strategic leadership and legal expertise in the field of import-export compliance and ICT product certification. With over a decade of experience advising multinational corporations, he has helped navigate Vietnam’s complex regulatory environment, especially in areas involving civil cryptography, telecommunications, and information technology.

In 2015, Phuong founded ExtendMax Vietnam Company Limited, with the goal of building a specialized consulting firm that could bridge the legal gap between global technology companies and Vietnamese regulations. As CEO, he personally led complex consulting projects and regulatory negotiations, often representing international clients in front of Vietnamese government authorities.

Under his direction, ExtendMax has grown into a trusted advisor for multinational clients such as Cisco, Lenovo, HPE, and LEGO. His hands-on involvement in high-stakes projects—such as facilitating the legal importation of millions of dollars’ worth of IT equipment for LEGO’s $1.3 billion manufacturing facility—demonstrates his ability to deliver both legal precision and business impact.

Phuong’s professional journey reflects a rare combination of legal acumen, entrepreneurial vision, and execution capability. His work not only ensures compliance but also helps global businesses accelerate deployment and reduce regulatory risk when entering or expanding in the Vietnamese market.

Mr. Trần Thanh Phương deliver speech at the Stevie Awards ceremony in Seoul Korea 2025

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Awards and Recognition

• Gold Stevie® Award 2025 – Innovative Achievement in Thought Leadership

• Silver Stevie® Award 2025 – Most Innovative Entrepreneur of the Year – Business Services
• Business Icon of the Year 2024 – Global Business Review Magazine

• Official Judge – Invited to serve as an international judge for the Stevie Awards and the Globee Awards

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Leadership Philosophy

Tran Thanh Phuong is known for his commitment to ethics, transparency, and customer-centric innovation. He believes long-term success is built not only on legal expertise but also on trust, execution excellence, and continuous adaptation.

He is actively involved in mentoring young professionals, fostering leadership within his team, and promoting a values-driven culture at ExtendMax.

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Personal Life

Phuong has a deep passion for law, technology, and business development. He views work as a meaningful part of life, combining purpose with professionalism. His leadership style is grounded in long-term vision, strategic thinking, and a mission to deliver sustainable impact for clients and the broader business ecosystem.

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