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Victoria Jackson
Victoria Jackson (born 1955, New York City, United States) is an American entrepreneur, philanthropist, cosmetics innovator, and author. She is best known as the founder of Victoria Jackson Cosmetics and a pioneer of the “No Makeup Makeup” movement, which redefined beauty standards by promoting natural, minimalist aesthetics. Her legacy spans beauty entrepreneurship, healthcare philanthropy, rare disease advocacy, and female empowerment.[1][2]
Early Life and Education
Victoria Jackson was born in 1955 in New York City. From an early age, she developed a deep interest in beauty not merely as a matter of appearance but as a tool for building self-confidence and inner strength. While detailed information about her formal education is limited, her formative years were driven by a desire to uplift others and make beauty more inclusive and empowering.
Raised in a period when heavy makeup was the norm, Jackson challenged the prevailing standards by embracing a more natural approach to beauty. Her core belief was that makeup should enhance, not mask. This philosophy would later influence her revolutionary approach to cosmetics and branding.[3]
Personal Life
Victoria Jackson is married to businessman and entrepreneur Bill Guthy, co-founder of the direct marketing powerhouse Guthy-Renker. The couple shares a passion for philanthropy and has worked together on multiple charitable initiatives. They have children, one of whom diagnosed with a rare and life-threatening disease became the inspiration behind the creation of the Guthy Jackson Charitable Foundation, which funds medical research into NeuroMyelitis Optica (NMO).[4]
Jackson’s personal life has been a powerful influence on her philanthropic and entrepreneurial missions. She consistently draws from personal experiences, including navigating her daughter’s medical journey, to inspire her work and humanitarian outreach.[5]
Career
Jackson began her career as a makeup artist and quickly rose to prominence as one of the most influential beauty entrepreneurs of the late 20th century. In the 1980s, she launched Victoria Jackson Cosmetics, a groundbreaking beauty brand built on the radical idea of “No Makeup Makeup” a concept that encouraged women to embrace their natural features through subtle and simplified beauty routines.[6]
Her brand gained widespread acclaim via direct-response television marketing, where Jackson’s engaging infomercials became iconic. She often addressed viewers directly, blending product education with messages of empowerment and self-worth. The brand’s accessible pricing and relatable messaging resonated with millions of women, helping it become a major player in the U.S. cosmetics industry.[7]
Jackson is also a published author of several books focused on beauty, confidence, and personal transformation. Her writing and frequent appearances on national television helped amplify her influence beyond cosmetics and into public discourse on self-esteem and resilience.[8][9]
A turning point in her career came when her daughter was diagnosed with NeuroMyelitis Optica, a rare genetic disorder. This deeply personal challenge redirected Jackson’s focus toward medical advocacy and philanthropy. She co-founded the Guthy Jackson Charitable Foundation, which has since become a leader in funding NMO research and supporting affected families.[10]
She is also known for investing in biomedical innovation and regenerative medicine. Jackson has partnered with leading physicians to advance healthcare breakthroughs.[11]
Philanthropy and Advocacy
Victoria Jackson has dedicated much of her life to using her platform and resources for humanitarian causes, particularly in the areas of healthcare, women’s empowerment, and rare disease awareness.
Her most personal philanthropic endeavor is the Guthy Jackson Charitable Foundation, named after her daughter. The foundation funds critical NMO research, collaborates with global scientists, and works to accelerate the development of viable treatments and a potential cure. Jackson is actively involved in the foundation’s strategy, fundraising, and awareness campaigns.[12]
Her broader philanthropic commitments include supporting rare disease research. Jackson is known for her hands-on involvement in every project, often advocating directly for overlooked causes and leveraging her network to drive systemic change.[13]
Awards and Recognition
Victoria Jackson’s contributions to business and society have earned her widespread recognition:
- Honoree at National Health and Innovation Galas, acknowledging her work in regenerative medicine and pediatric rare diseases.[14]
- Featured in Top Media Outlets, including Forbes, People Magazine, Los Angeles Times, New York Times, and documentaries focused on women in business, rare disease activism, and beauty industry pioneers.[15][16]
- Named “2025 Brand of the Year” by the Hollywood Beauty Awards for her No Makeup Makeup brand relaunch.[17]
- Her life and work have also been honored by institutions such as the Women’s Hall of Fame and White House Historical Association.[18][19]
References
- ↑ https://officialvictoriajackson.com/
- ↑ https://people.com/makeup-mogul-victoria-jackson-quit-beauty-save-daughter-now-shes-back-exclusive-8777827
- ↑ https://officialvictoriajackson.com/
- ↑ https://guthyjacksonfoundation.org/videos/how-to-make-a-difference/
- ↑ https://people.com/makeup-mogul-victoria-jackson-quit-beauty-save-daughter-now-shes-back-exclusive-8777827
- ↑ https://www.prnewswire.com/news-releases/beauty-industry-pioneer-victoria-jackson-launches-no-makeup-makeup---a-new-era-of-color-cosmetics-302209145.html
- ↑ https://www.happi.com/breaking-news/victoria-jackson-is-2025-brand-of-the-year-honoree-for-no-makeup-makeup-hollywood-beauty-awards/
- ↑ https://officialvictoriajackson.com/
- ↑ https://www.happi.com/breaking-news/victoria-jackson-launches-no-makeup-makeup-brand/
- ↑ https://guthyjacksonfoundation.org/videos/how-to-make-a-difference/
- ↑ http://www.fatmascara.com/blog/victoria-jackson
- ↑ https://guthyjacksonfoundation.org/videos/how-to-make-a-difference/
- ↑ https://www.womenofthehall.org/inductee/victoria-jackson/
- ↑ http://www.fatmascara.com/blog/victoria-jackson
- ↑ https://people.com/makeup-mogul-victoria-jackson-quit-beauty-save-daughter-now-shes-back-exclusive-8777827
- ↑ https://www.latimes.com/archives/la-xpm-1995-02-28-fi-37115-story.html
- ↑ https://www.happi.com/breaking-news/victoria-jackson-is-2025-brand-of-the-year-honoree-for-no-makeup-makeup-hollywood-beauty-awards/
- ↑ https://www.womenofthehall.org/inductee/victoria-jackson/
- ↑ https://www.whitehousehistory.org/national-council/victoria-jackson